Zbooni raises $5 million in Series A UAE-based e-commerce enabler Zbooni, has raised a $5 million Series A funding round led by an undisclosed London-based fund. Founded in 2017, Zbooni enables small merchants to easily start, run and grow their businesses online, providing them with a range of business-focused services, such as mobile invoicing and payment solutions, digital storefronts in its marketplace, data insights, automated sales tracking and invoicing. It initially started out as a chat commerce venture enabling payments via WhatsApp before launching its new e-commerce enablement services, signaling the growing demand for online selling. Zbooni said that it had recorded a rapid acceleration in 2020, including 600 per cent in customer growth. It currently supports thousands of merchants, processing tens of millions of dirhams every month and has enabled its merchants to serve more than 150,000 customers.