YouTube to run more ads; makes rules tighter for content creators Prior to this, YouTube's ad placements were only on content under YPP (YouTube Partner Programme) that only big creators (meeting specific thresholds of subscriber count and views) were a part of BusinessToday.In | May 20, 2021 | Updated 09:54 IST YouTube's revised policies will kick in from June YouTube has revised its policies letting it place more ads on any content of its choice, and not just those channels that come under YPP (YouTube Partner Programme). The new norms will kick in from June. The video streaming giant will also not share the revenue it makes from such advertisements with the creators on whose content the ads are hosted.