YouTube Pitches Safety Features for Tweens to Join Its Main Site
Nico Grant and Lucas Shaw, Bloomberg News
Google Inc.'s YouTube logo at the company's YouTube Space studio.
, Photographer: Kiyoshi Ota/Bloomberg
(Bloomberg) -- YouTube unveiled new safety settings to let tweens and teens roam portions of its main website with parental supervision, the companyâs latest effort to lure younger viewers with appropriate content.
The worldâs largest video site, owned by Alphabet Inc.âs Google, said in a blog post Wednesday that it will launch a test version of the new product in more than 80 countries.
Some parents have complained that YouTubeâs Kids app is suitable for young children, but too childish for kids between the age of 8 and 13. The new effort targets this age group. It may also help YouTube keep younger viewers from departing for TikTok, a fast growing rival video service.