Sinclair said she was introduced to the pet trackers by friends while staying in South Africa and, when she had to return to New Zealand before the border closed, thought it was a great idea for a business. “Pets are part of the family, so when a cat or dog wanders and never returns its incredibly upsetting.” Sinclair knew starting her first business in the middle of the economic uncertainty spawned by Covid-19 wouldn’t be easy. “But I was coming back to no work and I’d struggled to find full-time work even when there wasn’t a pandemic, so I thought I might as well try.”