WPP Makes Industry-Leading Net Zero Commitment In a first for the industry, WPP's commitment includes reaching net zero in the emissions generated by the placement of advertising in the media for its clients On Earth Day, WPP (NYSE: WPP) announces a new commitment to reach net zero carbon emissions in its operations by 2025 and across its entire supply chain by 2030. To deliver net zero emissions from WPP's operations, electricity will be 100% renewably sourced by 2025. Within WPP's supply chain, which accounts for the overwhelming majority of the company's emissions, the two largest sources are the production of advertising content and, most significantly, the placement of that content in media channels from television and press to radio and online.