Order Reprints Print Article Text size Many travelers have been reflecting on how they interact with the world over the past year due to the forced hiatus caused by the global coronavirus pandemic. For Samantha Bray, managing director of The Center for Responsible Travel (CREST), the idea of adjusting one’s own behaviors and decisions in relation to the impact of travel has always been at the forefront of her mind. “Because travel is—of course—meant to be a fun activity, it is often misunderstood as being simple. It’s not,” Bray says. “It’s extremely complex and requires tremendous coordination between public, private, and civil sectors, involving environmental, social, cultural, and economic components. It traverses various other industries, including transportation, infrastructure, energy, waste management, education, and cultural heritage.”