World Sustainable Travel & Hospitality Awards (WSTHA) and The Sustainable Hospitality Alliance (The Alliance) have unveiled a landmark partnership to recognise the torch bearers of sustainable tourism. The Alliance will help steer the WSTHA programme, including serving on its new Advisory Board. The announcement, made at Fitur 2024, comes ahead of the inaugural WSTHA Ceremony in Belize on 27 September 2024.

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