ResearchAndMarkets.com's offering. Increasing interest in soy food products from mainstream consumers who want to include more plant-based foods in their diet is creating demand from food and beverage processors, who in turn are demanding more soy derivatives from manufacturers. Mainstream consumers are influenced by various factors: increasing research about the health benefits of the soybean and products derived from it; support from health professionals and the media about the value of soy in the diet; an FDA ruling that a health claim can be made for soy protein if certain criteria are met; and increasing distribution of soy-based foods into mainstream stores as more mainstream processors enter the market.