World Africa Day: Business Tourism Driving Africa's Economic

18 May 2023: Africa's events industry has grown significantly in recent years, serving as a catalyst for economic development. In fact, foreign investors are increasingly drawn to business tourism in Africa due to the significant growth potential, with the World Travel and Tourism Council (WTTC) reporting that business travel and tourism in Africa is projected to grow at an annual rate of 7.6% by 2028.[1]

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