WINNIPEG -- The City of Winnipeg has officially launched a program aimed at adding to the city’s tree canopy in a big way. On Wednesday, the city marked the official start to the public awareness and education campaign for the Million Tree Challenge Winnipeg (MTC) – an initiative that Mayor Brian Bowman first introduced in 2019. The program calls on residents, businesses and not-for-profit agencies to plant one million trees on private and public property over the next 20 years. “When I introduced the idea for the Million Tree Challenge back in 2019 it was to protect and expand our city’s immense tree canopy, which is a source of great pride for so many Winnipeggers,” Bowman said.