Will Rogers Range Riders Rodeo Kicks Off Today It's rodeo season here in Amarillo, and there's no doubt about it. Today the 80th Annual Will Rogers Range Riders Rodeo is kicking off at the Will Rogers Range Riders Arena. The rodeo is part of the Working Cowboy Ranch Association's rodeo series and is a qualifier for the championship coming up in November of this year. Get our free mobile app Getty Images I'll be the first to admit that you get hooked on the Rodeo real quick and my curiosity started in my younger days when of all things Garth gave us these words