Andy Bennett, VP Global Quality at McCormick, explains why total transparency is vital and the efforts this well-known herb and spice maker goes to, to ensure what you taste can be trusted. Consumers have become increasingly interested about what goes into their food and where it comes from – and this is influencing their purchasing decisions. A focus on the health and nutritional attributes of ingredients and an interest in sustainable sourcing, manufacture and distribution, are significant drivers in the demand for supply chain transparency. The increasing concerns around authenticity, as well as the focus on food fraud prevention and the resilience of complex global supply chains is having a profound impact on the global food industry. The growing desire to scrutinise the quality and integrity of ingredients, and to fully understand their origin and journey, means companies like ours need to invest in and grow critical capabilities.