Why The Entire Economy Will Be Run By Digital Giants In his new book, Everybody Wants to Rule the World (HarperCollins, July 2021), business analyst Ray Wang describes the future of business. His book predicts that by 2050, the global marketplace will comprise around 50 giant duopolies. In each market, there will be only two dominant giants. Sector after sector, writes Wang, has already become “a bloodbath” with one-or-two winner-takes-all. “Facebook dominated social media. Amazon took over commerce. Google ruled search. Netflix won the streaming wars. Add the global COVID-19 pandemic in March 2020, and the gaps between winners and losers not only widened, but the pace of change also accelerated.” And this, says Wang, is just the beginning.