Why telling better stories is critical to the future of mining
How the mining industry needs to engage younger generations.
March 1, 2021
Our sector has long lamented the disconnect between the importance of metals to modern life and urbanites’ ignorance of – and even disdain for – mining.
In part, mining’s perception problem comes from the fact that as raw materials, the metals and minerals the sector produces are so removed from the consumer.
The big exception of course, is diamonds, which still have not fully recovered from the “blood diamond” tarnish. Blockchain initiatives to trace mined gems from their source to the customer – put in place by both De Beers (Tracr) and Lucara Diamonds (Clara) – are positive initiatives on this front.