In the intricate tapestry of the hospitality industry, Global Distribution Systems (GDS) have long been the favored tools of major players—hotel chains, airlines, and travel agents. However, as we stand on the cusp of 2024, the spotlight turns toward independent hotels and small groups. Should they venture into the realm of GDS as a pivotal element of their business strategy? Let’s unravel the potential and key considerations for these entities as they embark on the GDS Odyssey.

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