Why FLETCHER & Kito's "Bitter" Should Have Been A Pop Hit In

Why FLETCHER & Kito's "Bitter" Should Have Been A Pop Hit In 2020


FLETCHER - Bitter Photo by Shannon Beveridge, courtesy of Capitol Records
The year may be in the books, but Headline Planet’s recap of 2020 releases that
Selection Six: FLETCHER & Kito’s “Bitter”
Brutally honest songwriting seems appealing in theory. We want artists to feel encouraged to share their unfiltered feelings and reveal their undeniable truths.
There is just one problem: the truth is not always rosy. For most people, life is not an endless loop of lavish parties, fancy car purchases, candlelit dinners with soulmates, flawless makeup, and infinite adoration. It involves self-doubt, betrayals, failed relationships, missed opportunities, and painful heartache. As a result, the same pop fans and industry gatekeepers who say they crave honesty end up gravitating toward hollow, all-is-well “empowerment” jams.

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