It is hard to resist the allure of a creative city. Throughout history, cities have capitalised on creativity as an engine to reinvent themselves as attractive destinations for residents and visitors. A comparison of travel guidebooks offers glimpses of cities with rich cultural treasures and creative offerings. Paris with its grand palaces, opulent opera houses, and marvellous gardens. Venice, this aquatic city shrouded in mystery and sumptuousness, host to the Venice Biennale, Venice Film Festival, and a cultural treasure. Tokyo, an artist’s dream canvas coming to life with bookshops and museums, countless cultural activities during the cherished cherry blossom season, and streets filled with graffiti art and people dressed in famous characters’ costumes.