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Why are Gucci, Chanel, Hermes so eager to support South Korean cultural heritage? : comparemela.com
Why are Gucci, Chanel, Hermes so eager to support South Korean cultural heritage?
Gucci, Chanel and other global luxury brands are increasingly turning their attention to Korea's cultural heritage, rich with tradition and history. They frame these initiatives as social contributions but are driven by strategic motivations.
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