Why Amazon is the 'perfect' moneymaking machine By Julia Horowitz, CNN Business Published May 1, 2021 7:05:53 AM enablePagination: false (FILE PHOTO) (CNN) — Throughout the pandemic, Amazon has had no trouble generating huge returns. Once the Covid-19 crisis passes, it's in great shape to make even more money. What's happening: The internet giant's profits more than tripled to $8.1 billion in the first three months of 2021. Shares, which are near an all-time high, are up 2% in premarket trading. "Amazon has the almost perfect business for the world right now," said James Harris, global chief strategy officer at Mindshare Worldwide. "The world's leading e-commerce platform, a growing cloud business and a smaller but growing advertising capability all working in unison. It's a compelling offer."