If you imagine New Zealand's sheep meat as a plate of 10 meatballs, Kiwis would get to eat half of a meatball. So where's the rest going? In the first story in a new series, Farah Hancock crunches more than 30 years of data to find out who's eating New Zealand.
New Zealand produces enough food to feed about 40 million people but given our population is just 5 million, who are these people we're feeding and what are they eating?
And in the land of milk and honey, how much is left behind for Kiwis?
RNZ has looked at some of our biggest merchandise export earners and some of our highest profile products to see who has been eating and drinking New Zealand over the past 30 years.