When Yuengling Went the Traditional Route : comparemela.com

When Yuengling Went the Traditional Route

In 1987, D.G. Yuengling & Son introduced an amber lager that was a throwback to the Pottsville, Pennsylvania, brewery’s first decade after the repeal of Prohibition in 1933. Much like back then, the mid-1980s was a time of transition at the brewery—or, more accurately, a time of turnaround, though it would be years before anyone

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