To read more about all of the Awards’ categories, visit their website.
The perfect chance arose when Your Weekend, Poland’s longest-running adult magazine, came up for sale. Your Weekend was a symbol of the country’s sexist culture: with Poland lacking formal sex education, the magazine’s objectifying display of women was often young men’s first introduction to sex, and women themselves.
Partnering with Mastercard and BNP Paribas – brands equally committed to empowering women – Gazeta.pl bought the magazine with the goal to publish one last issue before shutting it down for good. The last issue featured content on equal rights, positive portrayals of womanhood by female photographers and the stories of inspirational women. Backed by an influencer campaign, the last issue of Your Weekend launched on International Women’s Day.