Pictured Mitchell Kaplan, founder of Books & Books. Photo credit: Instagram, @whatmatterstou Mitchell Kaplan, a professor, podcast host, movie creator and owner of local bookstore Books & Books will be the special guest in this semester’s What Matters to U event today at 5 p.m. A University of Miami alumni and Miami Beach local, Kaplan opened his first Books & Books location in 1982 in Coral Gables with the intention of bringing people together and offering a home away from home vibe fostered by a love for books. “At What matters to U, we incite conversations that we traditionally wouldn’t have in classrooms,” said Meera Patel, in-coming chair member of What Matters to U and a public health major. “We want to have a creative approach and create a long-lasting impact on our peers’ college career/life.”