2020 saw the emergence of ‘makeaway’ meal kits as restaurants battled for survival during the pandemic. With the end of lockdown now in sight, what will 2021 hold for businesses thinking out of the box?
If, a few years back, you’d proposed to a restaurant business that it makes their dishes available for people to cook in their home kitchens you would have been met with incredulity and no doubt laughter: why would they choose to offer something that would take a lot of time and effort to achieve and, moreover, why would anyone feel the need to buy something they could get for a similar price in the comfort of a restaurant environment?