WCU and their rewards program encourage members to do more to become financially fit, and when they do, their Member Spark Rewards increase as well. Weyburn Credit Union is owned by the people who bank with them, and WCU has always used its profits for their members’ good. In fact, it’s a key difference between a bank and a credit union. “We’re here to help our members achieve financial well-being; we don’t have any ulterior motives,” remarked Lynn Colquhoun, Weyburn Credit Union’s Board Chair. “We help people define their needs and goals and offer advice and solutions to help them; we don’t sell product for the sake of maximizing profit. In the business of helping our members, a sustainable profit level is important in maintaining a strong and viable credit union; maximizing profit for shareholders is not. ‘We are owned by the people who bank with us, so we always have their best interests at heart’ is not pandering. I know it to be a fact because I represent those members when I’m seated at the board table. I’m passionate and unapologetic about making the decisions, like our rewards program, that have our members’ best interests at heart.”