Welsh Beef PGI traceability to be backed by forensic science 17 May 2021 | With its Protected Geographical Indication (PGI), Welsh Beef is among the most sought-after meat in the world Welsh produced beef will be included in an award-winning programme that seeks to authenticate genuine meat products through forensic science. Hybu Cig Cymru – Meat Promotion Wales' (HCC) partnership with technology company Oritain will deliver farm-to-fork traceability for PGI Welsh Beef. Both organisations first used the technology in 2018 to authenticate PGI Welsh Lamb products. Oritain uses a combination of forensic science and statistical models to trace and analyse the origin of products and raw materials.