-MullenLowe SSP3 hacked Fifa’s career mode to create a female team in this “She FC” campaign for AB InBev Colombia’s Pony Malta (video above). The campaign includes a petition calling on FIFA to create a more gender-inclusive career mode. “The essence of Pony Malta is to inspire teens to reach the best version of themselves. To do that, we need to create safe environments for them, with equal opportunities for both men and women. She F.C. is a call to FIFA to help girls and women feel identified and represented within the game, and we hope people will join the movement to make one of the most popular games in the world be more inclusive,” AB InBev Colombia marketing director, non-alcoholic beverages