Gov. J.B. Pritzker is launching the first TV ads of the 2022 race for governor with three spots looking at Illinoisansâ response to the pandemic. Just days after making his reelection bid official, Democratic Gov. J.B. Pritzker is launching the first TV ads of the 2022 race for governor with three spots looking at Illinoisansâ response to the pandemic that unveil his campaignâs theme: âStrong leadership in tough times.â The 30-second spots, scheduled to break Saturday, feature Pritzker telling the stories of a nurse who volunteered as part of the stateâs COVID-19 response, a National Guard member involved in testing and vaccinations and the owners of a small distillery who shifted their business from bourbon to hand sanitizer.