Waste Not Shop in Geneva continues to promote low-waste lifestyle Abigail Leyson is a Stamford, Connecticut native and a senior at Hobart and William Smith Colleges. She’s covering events in the Finger Lakes from Geneva. Have an idea for a story? Send it to [email protected]. Even during a global pandemic, the message of living a low-waste lifestyle rang true with shoppers at the Waste Not Shop in downtown Geneva. The Waste Not Shop is a health food store owned by Marilla Gonzalez, a first-time business owner in her late 20’s and is located on downtown Geneva’s Exchange Street. It was recently acclaimed a “Small Business Superstar” by the Finger Lakes Photography Guild.