Visit Malaysia campaign targets 30 million tourists by 2020 February 26, 2019 With a total of 25.8 million international tourists arriving in Malaysia in 2018, nation’s ambitious growth plans still call for boosting visitor numbers to this exotic, exciting and welcoming destination even more in the near future. With the Visit Malaysia 2020 campaign in the works, Malaysia’s Ministry for Tourism and Culture is targeting arrival figures 30-million and tourist receipts of RM100 billion (€21.66 billion) by 2020. “I believe Malaysia’s cultural uniqueness is a big draw for the European market,” explained Mohamaddin Bin Haji Ketapi, Minister of Tourism, Arts and Culture for Malaysia, adding, “As you may know, Malaysia is a melting pot of cultures with influences from Malay, Chinese and Indian ethnicities, as well as from Europe, Arab and the Malay Archipelago. This has resulted in a mixed yet harmonious legacy that manifests itself in Malaysia’s architecture, clothing, language, cuisine and other aspects.”