visa rules: India needs to relax visa rules to lure more tourists, says Agoda CEO

"What's fascinating is that a lot of searches are coming from beyond the usual markets for India like the US and Middle East. A lot of people from Asian countries like Japan are finding India fascinating," he said. Indians are travelling abroad like never before, taking advantage of airfares and hotel rates on a par with domestic travel and free visas offered by many countries. However, inbound travel remains below pre-Covid-19 levels recorded in 2019, despite growing after the pandemic, according to tourism ministry data.

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