Virginia MOCA refreshes brand The Shavrick & Partners team led a rigorous brand audit process including dozens of stakeholder interviews, a primary and secondary research review, and a deep dive into the websites and brands of close to 100 museums from across the country. VIRGINIA BEACH, VA .-The Virginia Museum of Contemporary Art, a cornerstone of the arts in Virginia Beach and Hampton Roads for the past 60 years, is refreshing its brand with a new logo, website and updated mission and vision statements. Upon being accredited by the American Alliance of Museums in 2010, the then Contemporary Art Center of Virginia was re-branded the Virginia Museum of Contemporary Art and referred to as MOCA.