Vietnamese businesses can succeed through cross-border e-commerce 15:43 | 13/01/2021 With the technological advances made throughout the last few decades, small- and medium-sized local enterprises are profiting from an array of options to promote their products on global e-commerce platforms like Amazon, thus contributing to promoting Vietnamese brands abroad. E-commerce is the leading development trend amid the Fourth Industrial Revolution, and those who know how to take advantage of it, including small- and medium-sized enterprises (SME), will achieve more success than through traditional channels. The potential of Vietnamâs e-commerce is not limited to the domestic market if they only step through the technology door, with cross-border e-commerce sites like Amazon helping many startups to succeed and grow rapidly.