Every rock band is trying to write their own Seven Nation Army riff... It's nice when you write something powerful that even a beginner could learn : Simplicity is the key to a good guitar anthem – just ask Skindred's Mikey Demus

The enterprising guitarist discusses his love of UK guitar brands, pedalboard epiphanies, and how he ended up forming a pedal company with the “best pedal designer” in Britain

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