'Even during the pandemic, we never had to run our business with zero revenue' SECTIONS Last Updated: Mar 10, 2021, 08:20 AM IST Share Agencies Sudhanshu Pokhriyal (R) says their market research led them to launch their Lacasa stores — digitally-integrated concept stores with a modern ambience that offer customers a live experience of the products. Sandip Somany, Chairman and Managing Director, Brilloca Ltd and Sudhanshu Pokhriyal, COO, Bath Products, Brilloca Ltd, share the growth story of the bathware brand overcoming challenging times How is Hindware capturing the growth opportunities present in the bathware segment? Sandip Somany: Even during the pandemic, we never had to run our business with zero revenue. Strong R&D capabilities have helped the company improve market share by offering an innovative range of products. Constant engagement with intermediaries and end-users, along with creative marketing campaigns, have helped us cement Hindware’s leading position in India.