Some advisors insist they generate only low-quality leads from Facebook. That need not be the case. With the right approach, Facebook marketing can be incredibly effective for financial services businesses in particular. There are those out there who insist that the quality of the leads they’re generating from Facebook users aren’t exactly good, I’ve seen first-hand that they CAN be—it just requires a deeper understanding of what is really going on to get to that point. Like social media marketing in general, Facebook ads are a numbers game—the quality of the leads is impacted not only by the topic and the offer, but by the images used and even the words in the ad in question. A few subtle changes here and there can easily add up.