Music Business Worldwide April 20, 2021 Universal Music Group (UMG) has launched the Tuff Gong Collective (TGC), a new joint venture with Cedella Marley. TGC is a global partnership that encompasses new film and television projects, as well as recorded music from artists signed through the venture. TGC will be overseen by award-winning recording artist, producer, author and fashion designer Cedella Marley – the first born of Bob and Rita Marley. She serves as the CEO of the Bob Marley Group of Companies, Director of the Bob Marley Foundation and oversees Marley Holdings. In 2014, Marley was appointed Global Ambassador to the Reggae Girlz, Jamaica’s Women’s Football Program to support the team’s advancement to the Women’s World Cup in Canada.