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UK Wills & Probate Market 2020: Consumer Research Report is the third edition of this report offering insights into consumer behaviour, perceptions, brand awareness, and opinions. The report is based on responses from 2,093 adults (755 with a will, 568 been through probate).
The report benchmarks 2020 results with results in 2019 and 2018, and also includes detailed survey datasets in an Excel file.
Will writing is still an activity which most individuals fail to prioritize. It becomes of greater importance as consumers get older, and/or build up assets and this is reflected in the latest survey: as in previous years it is the older age groups - 55 and over - where will ownership is very high and will ownership in all age groups below 55 is much lower.