Research / Insights on current and emerging industry topics Understanding dimensions of consumer trust to build media engagement May 5, 2021 | By Rande Price, Research Director – DCN@Randeloo It has been frequently said, but it bears repeating: Consumer trust in media is alarmingly low. There is a great deal of speculation around why that might be the case. However, two new research studies — from Reuters Institute and The American Press Institute — dig into the topic. They explore dimensions of consumer trust, their impact on consumer engagement with digital news brands, and unexpected opportunities to engage. Reuters Institute: What Trust in News Means to Users