As online consumers, we're hit with waves of enticing branding every day — and many of us are understandably wary. We've fallen for too many Lisa Frank-esque social media posts and packaging only to find out that the actual product doesn't live up to the hype. These disappointments, however, make it that much sweeter when the quality of a company's branding does match the quality of its product. Unbound, the online sex toy retailer founded in 2014, has a pastel pink website and pastel toys to match with cutesy names like Puff and Stellar. The company's Instagram account, boasting 150,000 followers, showcases its Gen Z-focused style with scrapbook photo layouts and cunnilingus memes.