UFV School of Business first to offer course with televised

UFV School of Business first to offer course with televised lectures


Print Edition: January 28, 2015
UFV partnered with Quizam Media Corporation to offer instructional videos for business students. (Image: UFV/ Flickr)
“The future” has finally arrived at UFV — but not with hoverboards and flying cars like
Back to the Future promised us.
Instead, marketing and media professor Cindy Stewart’s BUS329 course, Brand Identity Management, is the first at UFV to offer televised lectures. The class is like any other third year class — except one out of the three lecture hours are TV episodes students can watch outside of class time.
BUS329 aims to teach students the theory of brand management, as well as how to use software to create brand images. UFV has collaborated with ontrackTV, a local Vancouver company that specializes in computer training and study skills technology, to add a different learning medium.

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