Uber and Deliveroo binged on the wrong diet in the pandemic: Alex Webb Alex Webb, Bloomberg News VIDEO SIGN OUT The lockdowns of the past year have tempted food delivery companies in the U.S. and Europe to gorge. But theyâre filling up on the equivalent of junk food â offerings that accelerate growth but have little nutritional value. Top of the list is grocery deliveries. Platforms such as Uber Eats and Deliveroo have capitalized on more people ordering groceries online and have teamed up with various supermarkets to offer products for more or less immediate delivery. The move is a good way to increase revenue, but a dreadful way to improve profit sustainably. Thatâs an imbalance that the industry needs to reevaluate if it wants to deliver on its high valuations. Morgan Stanley estimates the online food delivery market hit US$45 billion last year.