Treasure Coast hotels strategize to rebound after tough year January 26, 2021 at 5:30 PM EST - Updated January 26 at 5:40 PM Florida is a top tourist destination with its sandy beaches and stunning sites, but like almost everything else, hotels and resorts on the Treasure Coast are hoping 2021 is a restart. "We're starting to see people come back out. Our locals, it's good to see our locals back again, but there is still a lot of apprehension. Is it clean? Do we wear masks?" said Kimball Stadler, the director of marketing and sales at Capt Hirams Resort in Sebastian. Capt Hirams is shifting its focus after feeling a big impact in 2020.