Favorite tunes in more ways than ever. Now hear this. Will be our sundae morning cover story. Reported by john blackstone. Put 20 million songs in your pocket technology has revolutionized the way we enjoy music. The way the music business is trying to keep itself in business. The phoenix will have to rise from the ashes. Later on sunday morning, the sounds of music. Osgood its complicated is simple way of describing any aspiring engineering following in his footsteps. Well see that. Hammer a nail, sounds simple, right . Wrong. What is going to happen is it will hit the ladder. Its complicated. Very, very complicated. Ahead on sunday morning, the Rube Goldberg concept where less is never more. All this to hammer a nail . Osgood Academy Award calls for the envelope please is weeks away which gives us time to meet the multiple nominee serena ultimate soul. Philomena, the drama has received four oscar nominations. I was surprised by how much humor you had written in. Its funny and sad. It fits very well together. Well fit together with steve coogan ahead on sunday morning. Osgood snoop dogg is a rapper with a very big following who has been expanding his repertoire. Lee cowan will give him a listen. This is likely not the snoop dogg you are used to seeing. Performing in hallowed halls of washington. And you probably not used to seeing the superstar rapper coach football either. Stay on your toes. Later on sunday morning. The new snoop who is up for different kind of grammy tonight. Osgood looks back on the career of danny kay. Steve hartman as the story behind the basketball long shot and take note of milestone here at sunday morning. First, led lines with this the 26th of january, 2014. The mall in maryland remains closed following a deadly shooting. Police say unidentified man armed with a shotgun opened fire in a skate shop killing two workers. Then killed himself. Michaels the craft store is looking in to a possible Security Breach that could have compromised Customer Credit card information. Hundreds of passengers aboard the Royal Caribbean cruise ship are suffering from apparent intestinal bug, report 228 passengers and 22 crew members are sick. No word on the cause as yet. He and first lady in france are splitting but never married, announcement follows that hollande is having an affair. Directors guild of america for space movie gravity that makes him likely winner of the best director oscar in the Academy Awards. History was made at the cathedral when a girls chorus made public debut. Performance ends all male vocal tradition going back a thousand years. Todays weather a clipper system is prompting blizzard and wind chill warnings from montana to illinois. Snow is expected in the northeast and northwest. More frigid weather for most of us in the days ahead except in the sunny southwest. Coming up prosthetic hand around the hammer. Just like Rube Goldberg. Different sounds of music. Huh, fifteen minutes could save you fifteen percent or more on Car Insurance. Yeah. Everybody knows that. Did you know there is an oldest trick in the book . What . Trick number one. Lookest over there. Ha ha. Madeest thou look. So endeth the trick. Hey. Yes. Geico. Fifteen minutes could save you. Well, you know. Osgood this victrola had stateoftheart audio. Fast forebarred, sound systems of every sort saying now hear this our cover story by john blackstone. This morning were showcasing the very latest in high end audio technology. Yes, vinyl long playing records introduced back in 1930. Are still stateoftheart. That is if you play them on a 50,000 brinkman balanced turn table. Why do i want to go back to the old turn table with the needle and big speakers . For that just have to sit down and listen. At music lovers audio in berkeley, california. Welcome to our reference room. Takes us for a spin through the highest in high fidelity components. This is four different cd players. This is one cd player. The experience reminds you of those old tape ads, sound that blows you away. Be prepared to have your budget blown away, too. What does this cost . Over 100,000. Okay. I dont know how to follow that. Throw in a suitable amplifier and speakers and youre easily in the hole for a quarter million or more. But take heart you dont have to break the bank to tap in to cutting edge sound. From high end listening rooms to the music player we carry around in our pocket, technology is now delivering more music to more places than ever. Were very close to future where just about every recorded song that we know of is just couple collision away. Doesnt matter how big a Record Collection you might have what is in your pock set going to be i go bigger. All that data will exist in big cloud servers, your phone will be your window in to all of music. I search around for cool new bands. Caleb, Technology Writer at the San Francisco chronicle sees the future of music in Companies Like spotifiy and pandora that send or stream music to phones, cars and home computers. There are inexpensive subscriptions for sale but most listeners pay nothing endure a steady stream of ads in exchange for free muse glike now on spotify for the first time ever. I grew up listening to music for free it was called the radio. How is it different today . In some ways not at all. Lot of people who listen to music all day without paying a cent. Some streaming services let listeners pick songs, others like pandora figure out what kind of music a listener wants. Each song has music fingerprint, if you will. Michael works on the genome project train can the companys computers to serves personal disk jockey, click thumbs up or down or a song the system gets to know your taste even better they claim than those closest to you. This is really the cornerstone of our recommendations technology. I think it is probably better than recommendations your wife would make. Pandora, based in oakland, california, is the grand daddy, found 14 years ago by tim. We stream more hours of music than youtube streams hours of video. We actually are now the biggest radio stations in the u. S. Although Recording Industry revenues are less than half of what they were a decade ago, streaming Services Offer new hope. Digital music piracy is now in the decline. It seems most people find it easier to stream than to steal. Is this a golden age for people who love the music . I think it is. The utopia that every artist reaches audience they deserve. Streaming sites paid out more than billion dollars in royalties to record labels 2012. But amount they pay each time a song is played is tiny as little as six tenths of a cent only fraction goes musicians. Many of those who make music complaining this golden age for listeners to leaving them in the dark ages. Margins on the song are trending towards zero that is the reality. Todays musicians would be wise to follow the Business Model of San Francisco band that found fortune long before the internet age. The grateful dead. The deaden couraged their tiedyed fans to record tapes. Others consider that stealing. A lot of people like to joke that maybe the grateful dead was the first social media band. That was viral marketing for their shows and merchandise. It helps create those loyal fans known as deadheads who crowded in to shows, over three decades the grateful dead had only one top ten hit. At their feet they took in 50 million or more a year from performing live. Youve always been experimenting in a way. Curiosity killed the cat but satisfaction brought it back. Were finding stuff out. Grateful dead guitarist may be showing more than touch of grey these days, but he hasnt l his enthusiasm for playing and promoting music. He sees Live Performances streamed on the internet as the way Young Musicians can build a physician base. The phoenix will have to rise from the ashes because the Music Industry as we have known it is destroyed. One of my big experience is that artists have to be able to make a living. Something new will have to arrive and were here to help that be born. He founded the research institute. Perhaps worlds most hitech studio for streaming live audio and on the internet. The kind of expense that went in to this you described it as what, unlimited budget but unlimited budget. Exceeded that by half we continue to. Chris is c. E. O. Of tri, he and weir hope the same technology that hurt record sales will sell the Live Performances. Much as music business is changing, one thing is certain. People are going to need music that need is not going away. Id love to see the best and brightest trying to come back to the arts. One of the ways of doing that to make aesthetically and financially worthy. For listeners of course, music is its own reward no matter how it reaches your ears. Osgood next, the original sound of music. And to also surprise them. When you come across someone that feels it the same way you do thats when you get that connection. Its a once in a lifetime poportunity for both of us. And how cool is that . [ door bell ] [ male announcer ] introducing priceless surprises only for mastercard cardholders. It all begins tonight. You may be muddling through allergies. Try zyrtecd®. Powerful relief of nasal congestion and other allergy symptoms all in one pill. Zyrtecd®. At the pharmacy counter. Of the dusty basement at 1406 35th street the old dining table at 25th and hoffman. And the little room above the strip mall off roble avenue. This magic moment it is the story of where every great idea begins. And of those who believed they had the power to do more. Dell is honored to be part of some of the worlds great stories. That began much the same way ours did. In a little dorm room 2713. This magic moment osgood now a page from sunday morning almanac. February 26, 1905. 109 years ago today, a journey that led from austria to broadway to hollywood. That was the day Maria Augusta cuchera was born. She studied to be a teacher before entering the convent. In 1926 she was assigned to tutor the bed ridden daughter of a widower and former naval captain. What happened next inspired the musical the sound of music first on the stage with mary martin. On screen with Julie Andrews. Not that the musical stuck strictly to reality, maria did marry but years earlier than in the show. The musical changed the first names of the seven children from von trapps first marriage never mentioned thehr another difference, the family was seen publicly for years before the take over the austria. And forget about climbing every mountain, they fled they didnt hike across the alps in to switzerland they took the train italy. Early 1940s the family arrived in the United States and established family ski lodge in stowe, vermont. He died in 1947, but maria lived to see her story retold in the musical form. In 1973 maria got chance to teach Julie Andrews on the variety show. She died in 1987, songs of her life story inspired didnt. Ahead turning the page. It was hard to do what mattered. My doctor diagnosed it as fibromyalgia. Thought to be the result of overactive nerves that cause chronic, widespread pain. Lyrica is believed to calm these nerves. I learned lyrica can significantly rel fibromyalgia pain. For some, as early as the first week of treatment. Now, i can do more with the ones i love. Lyrica is not for everyone. It may cause serious allergic reactions or suicidal thoughts or actions. Tell your doctor right away if you have these, new or worsening depression, or unusual changes in mood or behavior. Or swelling, trouble breathing, rash, hives, blisters, changes in eyesight including blurry vision, muscle pain with fever, or tired feeling. Common side effects are dizziness, sleepiness, weight gain and swelling of hands, legs and feet. Dont drink alcohol while taking lyrica. Dont drive or use machinery until you know how lyrica affects you. Those who have had a drug or alcohol problem may be more likely to misuse lyrica. With less fibromyalgia pain, im feeling better with lyrica. Ask your doctor about lyrica today. The start of sneeze season and the windblown watery eyes. Thats why puffs is soft. Puffs plus are dermatologist tested to be gentle and they lock in moisture better. So you can always put your best face forward. A face in need deserves puffs indeed. [ female announcer ] try a yummy lean cuisine dish. With 13 grams of protein for 10 days, youll feel great. Im trying this too. Maybe this. Nope. Not trying that. [ female announcer ] ditch the diet. Go on a tryit with lean cuisine. [ female announcer ] ditch the diet. man we have some news for you. I think we need a bigger house. David, im taking the job. Yeah, ill look for a job tomorrow. Im moving to new york. I think i need to move home. female announcer important conversations happen every day around your kitchen table. When youre ready to discuss insurance, were here to listen. man so now what . announcer physicians mutual. Insurance for all of us. Osgood its complicated. Modern day life that is. Who would go out of their way to make the simplest tasks for complex. Mo rocca has been watching, thats who. Like many of us joseph likes to start his day sipping a cup of coffee and reading the morning paper. One page at a time. The machines that you can take every day objects around you and reimagine them. In a way that everybody can understand so that people start to see whats around them. Wait for it. Wait for it. Joseph one of the judges at the annual machine contest. We have electrical, chemical, sound, hydraulic at work. 17 gizmo geeks make that College Engineering students desending contraptions in tow in ohio. How far did you guys come for this . We came from tucson, arizona. That is about 1900 miles. 28 hour drive. Their goal is years task, hammer a nail. Sounds simple, right . Not exactly. What is going to happen the moon is going to hit the ladder which will start the lawnmower. Down here release some golf balls. Its complicated, very, very complicated. That hits the mousetrap which closes the hand around the hammer. Just as ruth Rube Goldberg, hes in the dictionary. Rube goldberg, doing something simple in a very complicated way that is not necessary. Isnt it sort of the the opposite of what engineering is about . In that sense, yes, it is. Completely opposite. He one the prize for political cartooning in 1948 with the very serious drawing, the comics that made Rube Goldberg a household name were efficient inventions. Well, folks, there she is the Rube Goldberg door opener. How does this really work . Its very simple. The waiter places this on pile of dirty dishes a. Now cap b sees mouse c. Of course this is stuff that he must be used for the next waiter. Now he jumps on mouse c, causing lever d to lift lighted candle e. Which ignites fuse f and sets off bomb g. Opening door h very gently. All very simple. And so are you if you think it will work. Cartoons like that caught on big time. Race your mouse around the board. But for many of us a 1960 board came was our introduction to Rube Goldberg. Rube goldberg with the game of mousetrap which was inspired by his work was classic contraption. Adam writer of the new yorker wrote the preface to the art of the bube goldberg. He was a great artist who really understood the modern world. I think he had a central insight that is were all fascinated by complicated machines. We love the idea of mechanisms. One thing touches another thing which touches another thing which boosts something. And keeps up in suspense. This takes stakes are really high now. The machines work well if the glorious sight to behold. When they flop, they flop hard. Rube goldbergs machines are hazardous in their nature. A big challenge to overcome that whenever you run it something is going to break. Overseeing the contest and rubes legacy im rubes granddaughter. Hes just as cool today as he was a century ago. It goes viral. So were experiencing this amazing rebirth or reinvention of rube. Back in november a Company Called goldy blocks had this video on youtube to help sell science kits to girls with a little help from old rube. I mean literally in three days it went from a thousand views to six million views. If you have a great rube machine you have gold. One of the most golden goldberg inspired videos is this one by the rock band, ok go with more than 41 million hits on youtube p but jennifer says her grandfathers true heir apparent, heir apparent is our page turning friend. Joseph hersher i am so impressed with the work he does. And it makes me laugh and he has spirit and he gets it. Hersher and nine other judges after many complicated calculations. Screen 3 because they had three interventions and one object leaving. Finally chose the best nail hammering contraption. The first place is Washington University in st. Louis. Their secret weapon the postit slinky. This will be division i. To the loser as well there is always next time. Next years task for 2014 is to zip a zipper. Theres your assign word of advice, dont keep it simple. Osgood next, Grammy Nominated snoop dogg. And then remember the legendary danny kaye. We were making a move. We had too. We knew that if we came in too high it would cost us big time. We had to stay low. And boy did we. We locked it in and rode that low rate from Navy Federal Credit union all the way to our first house. Its a split level ranch. Its so cute. Four million members. Four million stories. Navy federal credit union. Osgood thats snoop dogg with kathy pear a dandy land like version of california girls. Grammy has been a long time coming. When snoop dogg emerged from his Recording Studio we thought, but this high had nothing to do with an herb. Hes happy because of this. His latest album reincarnate up for a grammy tonight. Sound different . Because hes nominated for best reggae album not signature west coast hip hop that made snoop dogg a superstar. Since the 1990s he sold over 30 million rap albums. And