Anticipated. Can the ifuture possibly live up to the hype . And, is bono the new beyonce . Apple wasnt the only one with a big announcement. Tonight, how u2 almost upstaged the iphone 6 with a fan surprise of their own. But first the nightline five. When i crave a smoke, thats all i crave. Thats where this comes in. Only nicorette gum has patented duelcoated technology for great test. Plus, it gives you intense craving relief. And that helps put my cravings in its place. Thats why i use nicorette. Number one, in just 60 seconds. Good evening. It is the video engulching a football star, his wife and the entire nfl in an emotional controversy tonight. The surveillance camera capturing ray rice of the Baltimore Ravens knocking his wife out in a hotel elevator. So, why is she standing by her husband and who is she blaming instead . Heres abcs linsey davis. Reporter if dragging his fiances limp body wasnt enough, this was the gamechanger. Ray rice with a brutal blow to his now wifes head in this video released yesterday by tmz of what happened inside the elevator between ray rice and his thenfiance janay palmer. During this press conference, only they knew what really happened inside that elevator. I failed miser bly, but i wouldnt call myself a failure. Because im working my way back up. We are continuing to strengthen our relationship and our marriage and do what we have to do. Reporter for months, wed only seen this grainy video of rice pulling palmer off this Atlantic City casino elevator on february 15th. And while we hadnt seen the moments leading up to it, the Atlantic CityPolice Summons state what we didnt see. That rice caused Bodily Injury to janay palmer, specifically by striking her with his hand, rendering her unconscious. That same day, rice and palmer were both arrested, charged and released for what rices attorney called a minor physical altercation. He never checked to see, is she okay . Is she breathing . Is she bleeding . Reporter while palm earl indicated she did not want to go forward with prosecution, on march 27th, rice is indicted on aggravated assault charges. The charges against her were dropped. The very next day, on march 28th, rice and palmer married. On may 1st, rice pleads not guilty. And aflip pplies for a program firsttime offenders that could clear him of charges in six months. Prosecutor must have evaluated that the injuries were not from serious Bodily Injury. Reporter on may 23rd, we hear from rice for the First Time Since his arrest. I just wanted to thank her for doctor for loving me whes weak. Reporter janay, sitting at his side, apologizes. I deeply regret the role i played in the incident that night. I love ray. Reporter some critics called the press conference a sham. That, to me, was one of many indications that the ravens did not understand anything about Domestic Violence. You have a woman who has been battered. Apologizing next to the man who has battered her and the optics of that were horrible. Reporter on july 24th, the nfl announces the penalty for rice. A twogame suspension for Domestic Violence. There are consequences when you make a mistake like that. Reporter a firestorm erupts were critics chastising the nfl for giving rice a lesser punishment than the sixgame suspension imposed on players caught using banned substances. You cant have a league that has an over 40 female fan base and say to them that marijuana use is more important to us than Domestic Violence. Reporter then, on august 28th, the nfl calls an audible. The League Commissioner announcing a new Domestic Violence policy, making the punishment for assault, battery, Domestic Violence or Sexual Assault a mandatory sixgame suspension. And just yesterday, after the video came out, ray rice, the face of the Baltimore Ravens, cut by the team and suspended from the nfl indefinitely. Its something we saw for the first time today. You know, all of us. And it changed things, of course. You know, it made things a little bit different. Reporter this after tmz released this video of what happened inside the elevator. Video the nfl claims they had never seen. But je mel hill is not buying it. This is the same nfl that when players are drafted into this league, they know what kind of cereal they have for br breakfast. So, you mean to tell me that the nfl couldnt exercise more influence than tmz . Reporter but the Atlantic CountyProsecutors Office corroborates the story, telling abc news it is grand jury material. It would have been improper, in, illegal, to provide it to an outside, private, nonlaw enforcement entity. It sounded bad. The stories were bad. But it took the video to make everyone aware of just how awful it was. Reporter uproar about the video prompted rices wife to break her silence this morning, via instagram, posting a message saying she woke up feeling like im mourning the death of my closest friend. She goes on to blame the immediamedia. She ends by saying they will continue to grow and show the world what real love is. We always want to talk about relationships, they are based on dignity and respect and there was that was not presence, neither of those things were present in that relationship. Reporter according to katie ray jones, victims often do love the abuser and focus on the fact that they arent violent all the time. Many women still see that man they fell in love with. On a regular basis. Hes not abusive all the time. And there are moments where he is telling her hes going to change and things are going to be different. Reporter proof that what happened on this elevator is much more than a sports story. After all, weve seen this story before with others in the public eye. There was taylor armstrong, living in apparently perfect life as one of the housewives of beverly hills. Behind the scenes, she admitted she had been hiding a secret. I was trapped in a physically abusive relationship. Reporter these photos show the wounds she says she received from her thenhusband, russell armstrong, who committed suicide soon after she filed for divorce. In my own personal case, it starts with yelling and you get grabbed by the throat or shoved down and it just escalates. Reporter armstrong says no one should be rushing to judge janay palmer. To be a victim is something that unless youve been through it yourself, theres no way you can relate to the feeling and to the back and forth and the roller coaster ride. I just would hope that someone thats close to her can lead her to someone who can help her make a smart decision for her and her family. Reporter Domestic Violence. But perhaps yesterdays about face shows the Football League will no longer allow its players to get off easy. But hill argues, rice may still find a home in the nfl. There are players who have killed people that are in the nfl. That have played in the nfl. At this point, it would be impossible to rule out a future in the nfl for him, because as awful and horrible as this was, hes not the only player in the nfl playing right now that assaulted his partner or wife. Reporter but for now, arguably one of the leagues best running backs, sidelines. And not because he had a physical altercation with his wife, but because theres video of it. Im so hopeful that this shows everybody what Domestic Violence really is. And im so hopeful this wakes people up. Reporter for nightline, im linsey davis in new york. Coming up next here on nightline, apples secrets revealed. Abcs david muir with rare access behind the scenes at the blockbuster new Technology Launch today. Our exclusive look, coming up next. woman the constipation and belly pain feel tight like a vise. How can i ease this pain . man when i cant go, its like rocks piling up. 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Better he learns it here than on the streets. The miracle of bundling now, thats progressive. And were new to the pacific northwest. The rain, the mud babam its there. The outside comes in. Its kinda nasty so you start the towelmop shuffle. Where are you sun . [ doorbell rings ] oh, wow, its a swiffer wetjet. This puts my towel mopping to shame. Whoa ewww. Sunshine is overrated, now we can get messy. [ laughs ] the tech world and much of the broader world was transfixed once again today by apple. As the company unveiled its latest slate of hotly anticipated new products, but we were the only ones invited backstage for the big event, by apples ceo himself. Heres world news tonight anchor david muir. David reporter how are you . A high stakes day for apple. And we were there. For the exclusive first look behind the scenes at ceo tim cook unveiled apples latest salvo in a high tech battle for supremacy. One more thing. Reporter just moments before cook unveiling the apple watch with a sleek video, celebrating the bling and beauty of it all. The companys first brand new product in the four years. Today, we are launching the biggest advancement in the history of iphone. Reporter there have long been questions about when apple would innovate again, when they would introduce the next product, and tonight, they have. Tim cook backstage with his own apple watch. The apple watch. Reporter is this the moment for you, the moment of your career at apple . This is a moment for apple. I dont really think about myself that much. But its an incredible moment. I think it shows innovation is alive and well. Reporter in the same room where his former boss and mentor steve jobs unveiled the mac 30 years ago it was 1984, steve jobs was on that stage. Did you think about that . Theres not a day that i dont think about him. This morning, here, i especially thought about him and i think he would be incredibly proud to see the company that he left us, which i think is one of his greatest gifts to mankind, is the company itself, be doing what its doing today. Reporter apple again showing how it stayed ahead of the increasingly intense competition. The smart watch, combining health and fitness monitoring. Closer to your goal . Very close. Right now, we only did 50 seconds of running. Reporter you burned five calories. And tonight here, the first tweet ever from an apple watch. You actually be able to send voiceactivated tweets. How fun it is to send the first tweet ever from an apple watch. Period. See you tonight. Period. Tonight, that tweet has been sent. And look at what else it can do. So, your friends come up on the watch. Yes. So, you just tap on them and then you can communicate with them, like you always do, with messages or answer a phone call. Reporter even your blood pressure, your heart beat. I can feel your heart beat. Yes. Reporter through the watch . Yes, you can. Reporter show me. I put my two fingers here. Im sending that to my friend who is wearing a watch. Reporter the day didnt end there. These are the new iphones. Reporter cooks unveiling of the iphone 6, 4. 7 inches, and the 6plus, 5. 5 inches and thinner. And theres Something Else it can do. Because today, apple announced apple pay. Reporter you can hold your iphone or apple watch at the checkout, no credit card needed. A lot of people said, tim cook is going to walk onto that stage and kill the credit card. Did you . I think that we put a dagger in it. Reporter but in an age where everything can be shared, intentionally or not, should we be worried about privacy . The most common certain i heard in the tweets i received today were about security. Particularly with the headlines about the i cloud and when you see celebrities get their photos hacked, people think, well, these are famous people and if theyre not protected, what about us . So, to put all of that information into a watch, can you assure people at home that there is going to be very tight security . David, we wouldnt be doing it if we didnt feel like that. We wouldnt do it. We feel like were making a leap in how secure things are. The fact is, the existing system isnt secure. The credit card system isnt secure. Its not one you should feel great about. Reporter for years, apple heard the criticism about how many of their products are made overseas. But tonight, tim cook telling me, creating american jobs is his priority, too. Is made in america still important to you . Its critically important. In fact, between the watch and the iphones that youve seen, we will have parts or materials or equipment made in 22 of the 50 states. Reporter when you say it felt amazing, for you, was it a defining moment in your career here at apple . Those really arent the terms that i think in. I think about apple and apples employees and our broader ecosystem, the developers and suppliers, et cetera. And for all of them, today was a very important day. Reporter but with the world now seeing this apple watch for the first time, what is the secret to getting people to wear a computer on their wrist . The answer coming from a man who rarely speaks publicly. Great to see you in person. That you exist. Apples legendary senior designer, jony ive. How did it feel . It felt good. Its a its a shocking transition, when you go from, were working on this for three years and its a relatively small team. So its a big transition, from working quietly together on something to then suddenly millions of people know what youre doing. Reporter that watch will have millions of design combinations. People say you have led the charge when it comes to making this watch something people want to wear. Ive been lucky enough to be part of the design team for a long time now. And weve always tried to make products that people dont begrudgingly use, but that they want to use. And i think that the bar for that is very high when its something that you wear. And its snag youre going to wear all day every day. And so we worked extremely hard to make it an object that would be, one it would be desirable and it would be personal because we dont all want to wear the same watch. Reporter that applause extending across the country. Outside this apple store in new york city, a married couple lining up days ago. This is our eighth day. Reporter a patient bad of early birds in for the long haul. The new iproducts wont be on sale for weeks. Hopefully we can get out of here sooner rather than later. Before the 19th . But were, i mean, were thinking it will probably be ten days from now. Reporter cooks final thought lgs on a gamechanging day that he says would have made his mentor beam. You told me you began designing and developing this watch after steve jobs died. Do you think hed be smiling at what you announced today . I think of him every day and i miss him dearly. But today, i think hes smiling. Reporter for nightline, im david muir in cupertino, california. Next on nightline, the other big headline out of the apple event today, u2 nearly stealing the show. The bonanza for bono fans tonight. When folks think about what they get from alaska, they think salmon and energy. But the energy bp produces up here creates Something Else as well jobs all over america. Engineering and innovation jobs. Advanced Safety Systems technology. Shipping and manufacturing. Across the united states, bp supports more than a quarter million jobs. When we set up operation in one part of the country, people in other parts go to work. Thats not a coincidence. 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Very excited about it, the question is now zen master how do we get it to as many people as possible because thats what our band is all about. Reporter all that mutual admiration culminating in a collaboration. Their mission . Get the album to as many people as possible for free. I do believe you have over a half a billion subscribers to itunes, so could you get this to them . Sure, we could do