techniques were the same as journalists underscored by constitutional scholars like cornell university's michael dorf. >> this could set a precedent and chill undercover journalists. >> reporter: tactics often used by citizen journalists activists from environmentalists to animal wrongdoing. just last summer activists within a significant free speech victory when a federal judge struck down an idaho law banning undercover operations in the dairy industry. judge lynn windmill referenced "the jungle" when upton sinclair went undercover in the chicago meat packing industry, exposing cruelty to animals and unsanitary conditions of meat processing plants in the 1900s. >> a lot of these institutions are operate in secret so you need somebody to go under false pretenses because otherwise get access to them. >> reporter: it also raises a question of who is a journalist? activists as oppose to reporters from a news organization. now, scott, everyone can post things online and say "this also is journalism." >> jan crawford tonight. jan, thank you. now, we have a cbs news investigation into a charity for wounded veterans. what caught our attention is how the wounded warrior project spends donations as compared to other long-respected charities. for example, the disabled american veterans charitable service trust spends 96% of its budgets on vets. fisher house devotes 91%. but according to public records reported by charity navigator, the wounded warrior project spends just 60% on vets. where's the rest of the money going? chip reid and producer, jennifer >> with a gift of $19 a month you can join wounded warrior project. >> reporter: in its commercials, they appeal to the american public's generosity. and it works. in 2014 alone, the group received more than $300 million in donations. >> their mission is to honor and empower wounded warriors. what the public doesn't see is how they spend their money. >> reporter: army staff sergeant came home from iraq with a brnz star and purple heart and traumatic brain injury and ptsd. initially admired the charity's work and participated. he got a shotout from the president. >> staff sergeant maric me ic eric milette. >> he took a job as public speaker with the organization, but quit after lavish spending for parties for executives and staff. >> you are using our injuries, our darkest days, our hardships, to make money. parties. let's get a mexican mar if aiachi band, get it catered, have a big old party. staying at a lavish hotel at the beach here in jacksonville, one ocean. and requiring staff that lives in the area to stay at the hotel. >> reporter: cbs news spoke to more than 40 former employees who described a charity where spending was out of control. the two former employees were so fearful of retaliation they asked us not to show their faces. >> it was extremely extravagant. dinners and alcohol and just total access. >> reporter: for a charitable organization serving veterans, all this expense on, expensive resorts and alcohol, it seems. >> what the military calls fraud, waste and abuse. >> reporter: according to charity tax forms, spending on conferences and meetings went million in 2014, the same amount recovery. its top program. former employees say spending skyrocketed since steven took over. many point to colorado springs as his style. building. >> to make a grand entrance. >> he has come in on a segue, a horse. >> reporter: 500 staff members attended the four day conference in colorado. the price tag $3 million. >> don't want you to have a $2,500 bar tab. donors don't want-up to fly every staff member once a year, to a five star resort and woop it up and call it team building. wounded warrior project, declined interview requests for nardizzi, but offered, captain he denied there was excessive spending on conferences. >> it's the best use of donor dollars to provide services and programs to our warriors and their families. and the highest quality. >> reporter: why go to a five star resort in colorado when you could do it in jacksonville and save money and spend money on wounded warriors? >> like i have said, the reason that we are providing those conferences to ensure we are aloinda aligned able to build as a team and be able to be aligned. >> you are just going to keep saying that no matter what" i ask about all-hand conferences. >> okay. >> wounded warrior project and donor dollars trained me to speak and be a voice. that's exactly what i am doing. i am sorry, i will be damned if you will take hard working americans money and drink it and waste it. >> ryan kules of wounded warrior project told us the charity did o cf1 o not spend $3 million on the there and was unable to tell us what it did cost. scott, he also denied the charity spend money on alcohol or engages in any other kind of excessive spending. >> chip reid breaking the investigation tonight. chip, thank you. by the way, tomorrow, cbs "this morning" will continue chip's investigation. former employees say that the programs don't provide comprehensive help to veterans. today a medical advisory panel recommended all pregnant women and new mothers be screened for depression. this is based on new evidence that suggests postpartum depression often begins during pregnancy. government researchers also suggested that all adults, men and women be screened because nearly 7% of americans suffer depression. another concern tonight, for pregnant women, the zika virus is spreading. today the cdc added u.s. virgin island and dominican republic in 12 cases reported in puerto rico. the mosquito born virus islinged to a serious birth defect, our dr. jon lapook is joining us. what do we know? >> reporter: the medical community is watching zika closely because it spread to 20 countries around the world with more than 1 million cases in brazil alone. pregnant women warned not to travel to these places. zika causes mild or no symptoms in most people. but in pregnant women linked to baby's born with microcephal ycht, abnormally small head. a dozen cases of zika infection in the u.s. since last year. all patients are believed to have gotten the virus abroad before coming here. >> so, no infect tgss s infections originated in the u.s. tell us about consrnz it could happen. >> an infected mosquito could bite some one in bra zblichlt that person could come to the united states. now an uninfected mosquito in the u.s., bite the infected person. peck up virus. turn around and bite an uninfected person. now the virus spreading in the united states. there is no treatment. no vaccine. experts are urging prevention and definitely research. >> jon lapook. thank you very much. stay right here with us. jon will be right back with a new study on why women are more likely than men to die of heart attacks. also ahead, a marathon dog. so stay. stay. mucinex fast max. it's the same difference. these are multi-symptom. well so are these. this one is max strength and fights mucus. that one doesn't. uh...think fast! you dropped something. oh...i'll put it back on the shelf... new from mucinex fast max. the only cold and flu liquid gel that's max-strength and fights mucus. start the relief. ditch the misery. living well your immune system works hard to keep you on top of your game. you can support it by eating healthy, drinking fluids, and getting some rest. and you can combine these simple remedies with airborne. no other leading immunity brand gives you more vitamin c. plus it has a specially crafted blend of 13 vitamins, minerals and herbs. so when you want to support your immune system, take airborne, and enjoy living well. check this out, bro. what's that, broheim? more savings on car insurance? yeah bro-fessor, and more. like renters insurance. more ways to save. nice, bro-tato chip. that's not all, bro-tein shake. geico has motorcycle and rv insurance, too. oh, that's a lot more. oh yeah, i'm all about more, teddy brosevelt. we are following two developing situations. >> catch up on what you missed, cbsn is on on any computer and on the app, apple tv, roku, and fire tv. cbsn, always on. >> we are going to the original source of people who know. that's when we know we can report the facts. >> the "cbs evening news" with scott pelley. men and women are not equal when it comes to heart attacks. often the symptoms and causes are different. according to a new statement by american heart association. here again, is dr. jon lapook. >> looks fantastic in this. >> reporter: two years ago, 54-year-old vanessa noel a shoe designer started having what she >> i felt chest tightening more than the chest tightening it was radiating up to my bottom jaw. >> three doctors missed the diagnosis. four months later while in the middle of an ultrasound of her heart, the cause became very clear. >> i was told i had a heart attack. and that i was a very lucky girl. that i got there so quickly. if i had left her office, the doctor told me, and did this on the street, i wouldn't have survived. >> heart disease in women is underresearched, underdiagnosed and undertreated. >> reporter: dr. holly anderson cardiologist with perlman heart institute at new york presbyterian. >> not surprising once a woman gets diagnosed with heart disease she will do worse and likely die from it than a man. >> reporter: the statement find 26% of women die in the first year after a heart attack compared to 19% of men. during treatment, complication rates are higher for women. and while chest pain is still and women, women are more likely than men to have atypical symptoms, fatigue, nausea, or pain not in the chest. in fact, 42% of women with heart attacks experience no chest pain. >> women are harder to diagnose, but even if they're diagnosed correctly, they will be less likely to receive all of the guideline derived medications to treat this disease. >> reporter: diagnosis in women is more challenging, symptoms like fatigue and nausea won't point directly to the heart. there is also undertreatment after a heart attack. less than 20% of women get cardiac rehab, which is kidded standard therapy, scott. >> jon lapook, thank you doctor. >> what's being hidden by one of we'll show you next. news tonight of a major cover-up in rome. wooden panels were placed over ancient nude statues so as not to offend iran's president, hassan rouhani in town to round up business deals now that the economic sanctions have been lifted. >> a hound dog let out of her house in elkmont, alabama the other day because she had to go and she went. wandering into a 13-mile half marathon. ludivine strayed off course, once to check out a dead rabbit. with twice as many legs as other runners she managed to finish seventh and earn a medal. no one was more surprised than her owner, april hamlin who said ludivine was really lazy and finally tonight, few people could say as much as saying nothing as abe vigoda. it was that face. the deadpan that could crack an audience up even before he opened his mouth. the actor was best known as ever-suffering detective phil fish, on the sitcom "barney miller." >> who are you going to listen to, me or your computer? >> doesn't look good. >> you won't believe this according to their record, i'm deceased. >> it's probably a mistake. >> abe vigoda was mistakenly reported dead decade ago and his status dead or alive became a running gag the rest of his life. >> vigoda first came to prominence in a serious role on mobster who betrayed michael corleone. >> tell mike it was only business. i always liked him. >> he died today at 94. and that's the "overnight news" for this wednesday. for some of you the news continues. for others check back with us just a little later for the morning news and of course "cbs this morning." from the broadcast center in new york city, i'm scott pelley. the many kinds of stories, big and small all affect you one way or another. we ask on every story -- is it right? is it fair? is it honest? we are going to the original source, the people who know and that's when we know we can report the facts. scott pelley, week nights. >> announcer: this is the cbs overnight news. welcome to the overnight news. a state of emergency remains in effect in pacifica, california where parts of the town are in danger of falling into the sea. pacifica, a beach front community south of san francisco ocean. but the cliffs are crumbling under the rerentless pounding of waves and driving rain. evacuations ordered. john blackstone is there. >> reporter: at a cliffside apartment building police posted notices telling people they have to go. danger had become too great as the cliff started falling dramatically into the ocean. >> got to do what we got to do. >> reporter: michelle moved in two months ago to an apartment with an unparalleled ocean view. >> reporter: where are you going the cliffs in pacifica can rise 100 feet. when pounded by hi surf the bluff is undermined why big boulders have been brought tine slow erosion. when powerful winter storms hit, the cliffs take a beating, and left buildings teetering on the edge. two apartment buildings have been sitting empty since 2010. since then, four years of drought in california meant few storms, and the cliffs remained stable. until this winter when heavy rain returned. pacifica has seen this before. in 1998, the last big el nino years, constant winter storms washed away the cliffs leaving several houses hanging on edge. one collapsed on to the beach below. others had to be torn down. bard willoughby knew the bidding where he lived would one way meet the same fate. >> here it is. the saying goes if you are not taking up too much space. >> reporter: the order to evacuate the building was criticized by the building owner at a city council meeting last night. >> to throw all the residents and tenants out in a couple hours is really unfair. it is very hard on them. and i am going to be filing an appeal on this decision made by the city. >> reporter: the city manager insisted the danger is real. >> we knew this day was going to come. we didn't know when the we were trying to put it off as long as possible possible. not an action we took lightly. >> reporter: michael mchenry had his belongings in boxes and was anxious to move. told the city council he is now homeless. >> how am i supposed to keep my job and eat in the process of this. a little unfair. >> reporter: a fate more pacifica citizens could face. 5,000 people here live in the city's threatened coastal zone. half pacifica's businesses are located there too. john blackstone, pacifica, >> in southern california the manhunt for three inmates who escaped. the people who live in and around santa ana are becoming word reas details of the men's alleged crimes becomes public. >> reporter: all three men are now facing federal charges of escaping jail. authorities say they could still be in this area and are kidded armed and dangerous. investigators have served 30 search warrants and have come up empty. we do want to warn you some of what you are about to hear is kidded considered graphic. >> reporter: the orange county sheriff department asked the public for help monday. and sent a message to the vietnamese community. >> extremely important for them to reach out let nice where they're at. they're armed and dangerous. >> reporter: the 20-year-old facing murder charged linked to a vietnamese gang. gang ties. 37-year-old, hossein nayeri accused of kidnapping and torture. nayeri with an accomplice, allegedly, tortured a man with fire. >> also poured bleach all over him and in the end he cut his penis off. >> i'm scared. >> people who live in the community near jail are frightened. >> these people are that bad. how did they get out of jail? >> he is incredibly violent. >> reporter: orange county prosecutor heather brown says that his trial its set for next month. >> the acts that he committed are nothing short of diabolical. to lose him to this at the last minute. >> reporter: authorities believe the men escaped from central men's jail friday morning. held in a cell with at least 60 other inmates. the escapees cut their way through a steel screen and then into the building's plumbing tunnels. law enforcement says the group pa rel rappelled down five floors using if the men are found, they are facing new 15-year federal charges for escaping jail. right now investigators are also looking into how they got their tools. and if they got help. but so far, no one here at the sheriff's department has been put on leave or has been suspended. the countdown has begun as people of iowa prepare for the first in the nation presidential caucuses monday. the polls seem to change daily. one conducted by fox news shows hillary clinton with a six-point lead over bernie sanders in iowa. 48%-42%. on the republican side, donald trump with a two-point lead over ted cruz. and marco rubio third. the presidential hopefuls are pressing flesh in iowa ahead of the debate. >> donald trump is essentially tied here in iowa. ahead in new hampshire and south carolina. which means a victory here could make trump's once improbable bid for the republican nomination ted cruz comes to places like this urging rural iowans to krut into is from's record and urge issues that hobbled front-runners in this state before. >> you know this its now crunch time. right. >> in the final sprint. 172 hours. >> reporter: that much donald trump and ted cruz agree on. >> wow. >> campaigning in new hampshire. trump urged supporters many of them newly engaged in the political process to focus on voting. >> you have to bring it home, right? we have to have a mandate. have to do well. we have to -- get big numbers. >> february 9th. >> get out and vote. >> gop front-runner railed against his top opponent, ted cruz, backed by reliable voters. >> falling, nervous, consrnd and should be. >> rolling through the greatest hits of his favorite cruz attacks. >> the canadian, man from canada. guys like ted for amnesty. >> he didn't report that he has >> reporter: amidst of advertising cruz fired back with a new commercial hitting trump on an issue historically vital to iowa's social conservatives. abortion. >> i am pre choice in every respect. in iowa, cruz is claiming the mantel of underdog, branding trump establishment darling, one gop power brokers are trying to turn. >> trump will cut a deal x panned government spending, expand the debt. >> trump who celebrates "the art of the deal." said cruz's inflexibility would doom his agenda. >> look, at a certain point. you have got to make deals. we can't have a guy who stand on the senate floor and every other senator thinks he is a whack job, right. >> republicans will participate in their final televised debate. trump may not be there threatening a boycott of fox moderator megyn kelly. fox isn't backing down. and as we know. trump threatened boycotts before and participated in every debate. cow barn i never felt closer to the particular part of the boycott debate campaign story. while its extended release medicine lasts for 12 hours. try delsym . degree motionsense is the world's first deodorant activated by movement. as you move, fragrance capsules burst to release extra freshness all day. motionsense. protection to keep you moving. degree.it won't let you down. it's not always as easy for me as it is for him... it's easy for me cause look at her. aw... so we use k-y ultragel. it enhances my body's natural moisture so i can get into the swing of it a bit quicker. and when i know she's feeling like that, it makes me feel like we're both... when she enjoys it, we enjoy it even more. and i enjoy it. today you can do everything in just one click, even keep your toilet clean and fresh. introducing lysol click gel. click it in to enjoy clean freshness with every flush. lysol. start healthing. yeah, click we say the news is back in the morning. we mean it. >> those aren't empty word. not a catchy phrase. we mean that we deliver on that. >> we believe in the mission of telling the world what's this is your eye opener to this day. >> cbs this morning. week days. about ten times a month an innocent person is freed from an american prison. they're exonerated, sometimes after decade because of new evidence. new confessions or new dna analysis. the road from a jail cell to freedom can be a difficult one. scott pelley and the 60 minutes crew spoke to three people walking the trail. one of them, ray henson spent 30 years on death row. >> life is not always what we think it is. >> ray hinton's life was never what he thought it would be after 1985 when he was misidentified by a witness who picked him out of a mug shot book. his picture was in there after a theft conviction. when police found a gun in his mother's house, a lieutenant told him that he had been arrested in three shootings. including the murders of two >> i said you got the wrong guy. he said, i don't care whether you did or don't. he said you are going to be convicted for it. he said you know why? i said no. he said we got a white man. they're going to say you shot him. going to have a white da. you are going to have a white judge. you are going to have a white jury more likely. and he said, all of that spells conviction. conviction, conviction. that's what it doesn't matter that i didn't do it. he said not to me. >> reporter: the lieutenant denied saying that. 30. he was 57 when the u.s. supreme court ruled 9-0 his defense had been ineffective. a new plisices test found that the gun was not the murder weapon. >> 30 years ago, a judge proudly stood up. and said -- i sentence you to die. no one had the decency to say -- mr. hinton we sorry for -- we sorry for what took place. no one have said it. >> reporter: what did the state of alabama give you to help you get back up on your feet? >> they dropped all charges that was it. >> reporter: no money. no suit of clothes. >> nothing, no. >> reporter: and that is where many states are failing the growing number of exonerated prisoners. it turns out in alabama, if ray hinton had committed murder and was released on parole, he would have been eligible for job training, housing assistance, and a bus ticket home. but most states offer no immediate assistance to the innocent whose convictions can misconduct or incompetence by police or prosecutors. >> you can't traumatize someone, try to kill someone, condemn someone lock someone down for 30 years and not feel some responsibility for what you have done. >> reporter: attorney brian stevenson worked on ray hinton's case for 16 years. stevenson started equal justice is nsh initiative, organizations overturning false convictions. >> they need support. economic, housing, medical, mental health care, they need to know that their victimization, their abuse, has been taken seriously. >> just absolutely unimaginable, i couldn't even explain the horror of it. >> ken ireland lost 21 years. he was reward. convicted in a 1986 rape and murder, dna proved his innocence. >> good morning, sir. >> reporter: because of the rare perspective of an innocent man who has done hard time, the governor put ireland on connecticut's parole board. >> at some point in your life, sir, you have to step up. >> so this is your new cell? >> yeah. for eight hours a day. >> reporter: it took five years to got this job. at first he lived with his sister and he found work as a counselor for troubled kids. >> i got a small apartment in town. there have been nights where i barricaded myself in a walk-in closet. slept in there, thinking, that someone is going to come kick down my door and drag me back. >> reporter: you slept in a closet? >> yeah, yeah, a few times i have. are you over that now? six years later. >> i denton't have the issues now. >> reporter: one thing that made it easier is a connecticut law that compensates the wrongly convicted. a year ago ireland was the first what did the state give you? >> $6 million. >> $6 million. >> more than most states are giving. >> it comes to something like $300,000 a year. >> right. >> for every year you spent in prison. >> yeah. >> you say it is not worth it? >> absolutely. give me $5 million every year. still wouldn't be worth it. >> reporter: ken ierreland was fortunate. 20 states offer no compensation at all. one is julie bahmer's home, michigan. >> other than the time what have you lost? >> everything. everything. my life is nothing as it was. >> reporter: in 2003, bahmer was a mortgage broker raising her sister's baby. he became ill. she took him to an emergency room. doctors there suspected the boy had been shaken until his brain was damaged. she was convicted of child abuse. she was in her fifth year in prison when new evidence showed natural stroke. she was retried, acquitted, and the judge apologized. after she was released for a time, she was homeless. >> how did you start over? rough. you start from the bottom. reclaiming your identity. i didn't have an i.d. after i jumped over that hurdle, you start applying for jobs. then you have to go through, okay, now there is a five year gap on your resume, why is this? you tell your potential employer the truth. and in my case, i never got phone calls back. >> there was no support for you of any kind? >> no. >> julie bahmer works for a detroit area parish. >> thank you, god bless. >> hopefully my testimony. >> in her spare time lobbying michigan's legislature for a compensation law. >> no amount of money can ever bring back everything that i >> no one can fail to see the injustice in these cases, but when it comes to compensation there are people watching this interview who are saying, you know, it was just bad luck. and, and we don't necessarily owe them for the life that they lost. >> this isn't luck. this was a system, this was actually our justice system. it was our tax dollars who paid for the police office whurz arrested mr. hinton. our tax dollars paid for the judge and the prosecutor that prosecuted him, paid for the experts who got it wrong, paid to keep him on death row for 30 commit. this has nothing to do with luck, but everything to do with the way we treat those who are justice system. >> see scott's full report on our web site. the overnight news will be right back. even if she gets a stain she'll wear it for a week straight. so i use tide to get out those week old stains and downy to get it fresh and soft. what any expert dad would do. i let her play sheriff. i got 20 minutes to life. you are free to go. tide and downy. great on their own even better together. get fast-acting, long-lasting relief from heartburn with it neutralizes stomach acid and is the only product that forms a protective barrier that helps keep stomach acid in the stomach where it belongs. for fast-acting, long-lasting living well your immune system works hard to keep you on top of your game. you can support it by eating healthy, drinking fluids, and getting some rest. and you can combine these simple remedies with airborne. no other leading immunity brand plus it has a specially crafted blend of 13 vitamins, minerals and herbs. so when you want to support your immune system, take airborne, and enjoy living well. the super bowl returns to cbs a week from sunday when the denver broncos take the field against the carolina panthers. for many of those watching the game is just a side show for the real entertainment, the super bowl ads. this year, 30-second spot is selling for $5 million. we spoke to four people in the know about some of most >> the stakes are high. >> you have that big viewing audience. everybody has the pressure on to be as great as possible. >> you are playing like betty white out there. >> that's not what your girlfriend said. >> a super bowl commercial makes everyone bring their a game. >> for me super bowl was just about commercials as a kid. >> it's become, you know, must see viewing for everybody, really. >> go back and look over the earliest super bowls, the commercials, it's amazing. >> my shave cream. last night was rougher than i thought. >> wasn't much pressure for advertisers to stand out from the clutter. completely different universe. >> if you don't buy rca, you may be buying obsolete color tv. >> looking at the story, history, evolution, start with >> from the industry point of view, completely changed the game. >> for the first time people realize we need to do something that is going to have buzz value, get talked about. we are going to have to take more risk. >> i still get chills thinking abut the experience of seeing the ad for the first time. just one look >> many years ago i was invited to do a commercial for pepsi and it was to launch their new can. it was one of the commercial that had everything. it had great music, it was sexy, and hot, but funny. your love >> is that a great new pepsi can or what? >> i think that's why people loved it. >> four of five dentists surveyed would recommend trident. >> my favorite was a spt we did for trident. >> would you recommend -- >> why didn't the fifth dentist recommend trident? >> it only cost $200,000 to produce. it was in the top ten for the super bowl that year. the super bowl is a career making move. career making move for people in the advertising. it can introduce new talent. >> before the commercial i was pretty much just modeling wanting to kind of get my foot in the door for acting. and tv. and so, that was just like -- the big boom. during it i was wearing nude underwear and a nude bra. at the end of the scene when you see me. >> introducing the all natural burger. >> what's criteria. i dent know theon't know but i have it. >> anheuser-busch has been one of the great advertiser that comes back every year. >> think what's up, right? >> what's up. >> what's up? >> what started to do was do advertising on the super bowl watching the game. >> the language in that advertising made its way to pop culture. >> one of most famous ad ever made was the budweiser clyde dale ad called we'll never forget. think what they did with the clyde dales after 9/11. serious for the super bowl, but it was the right thing to do at that moment. >> i think for super bowl you want to see the commercials as much as you want to see the game. >> this is the motor city. this is what we do. >> if i am a cultural anthropologist, 100 years from now first thing i do is look at super bowl advertising. >> hey, ralph can i have a dorito? >> sure, when pigs fly. >> a way to understand what we were about at any given time. >> the cbs overnight news will be right back. the peop mcdonald's making a big come back. after years of falling market share, crediting its all day breakfast for a jump in sales in last quarter of 2015. inside a mcdonald's on manhattan's eastside to try to keep up with what the customers want. >> this is one of the first in the nation with customize bulky osing, a giant ipad that lets you order the way you would like it. one more way mcdonald's is trying to keep up with millenial's changing tastes. >> savor breakfast any time you like. >> reporter: more than three months after mcdonald's made breakfast an all-day affair. >> all day breakfast. >> reporter: the move appears to be satisfying customer cravings and wall street's appetite for profits. u.s. same store sales jumped 5%, make up for lost ground against burger king, wendy's and taco bell. >> this is an organization closing in on serving something like 70 million people a day. it is a battleship. turning a battleship is very, very hard. give them credit for some of the speed at which they have dealt with these, use. >> reporter: those, use included criticism for the restaurant's super size menu and allegations of using unhealthy unethically raised ingredients. facing stiff competition from previous chains like shake shack and chipotle. since steve easterbrook took over mcdonald's the company simplified its menu and beefed up how customers can use it. >> there is one. there is two. >> reporter: rolling out a value men to. digital app to find deals. and kiosks that let you create your ownburgers. the idea of customization suggests the food is fresher hasn't been sitting under hot lights all day. >> reporter: the tailored customer experience is a new twist on an old idea. >> now that's the way to do things. our way. sunset have it your way >> reporter: and the trend is gaining momentum. starbuck's offers 80,000 drink combinations. a taco bell app allows you to preorder. >> the idea you can have something the way you want is millenial and distinctly american now. used to being able to do things exactly the way we want them. and i think it is here to stay. >> reporter: customer satisfaction is improving. the actual number of people who visit a mcdonald's is on the decline. why they're launching new menu items, for example in select stores in ohio, try mac and cheese. couple stores in texas try out sweet potato fries. >> that's the overnight news for wednesday. for some the news continues. for others check back with us a for the morning news and cbs this morning. from the broadcast center in new york city. trump gets key endorsements before iowa. six days to go, it is a battle to win, place, or show. >> can you win this thing? >> also tonight, news about two threats to women's health. zika virus and heart disease. cbs news exposes questionable spending by the nation's largest veterans' charity. >> using our injuries, our darkest days, our hardships to make money. >> and, he turned deadpan into an art form. remembering abe vigoda. >> what's your anniversary? >> sometime in february. >> announcer: this is the cbs overnight news. the first votes in the presidential election are five race in iowa is as tight as it can be. in a new poll, donald trump is leading ted cruz by two points in iowa. essentially a tie. marco rubio, the only other candidate in double digits. here is major garrett. >> reporter: donald trump won endorsements from evangelical leader jerry falwell jr. and arizona sheriff, joe arpaio giving trump credibility on both abortion and immigration. >> so many incredible endorsements. i would love to win iowa, doing very, very well with the evangelicals. >> ted cruz argued he is most conservative candidate on social issues. >> who stood, defended life, marriage, liberty, defended the second amendment. >> reporter: his campaign is running this ad attacking trump. >> i am pro-choice in every respect. >> i can do it better. >> reporter: marco rubio currently running third in iowa polls is fighting to be the can you win iowa caucuses? >> i can tell you we are going to do well in iowa and new hampshire and we will be the nom kneel. >> reporter: in a video, trump threat tuned boycott thursday's debate because of fox news moderator megyn kelly. >> megyn kelly is really biased. >> reporter: kelly's only offense, asking trump tough questions. >> you called women you don't like, fat pigs, dogs, slobs and disgusting animals. >> fox is standing with kelly. scott, just moments ago here, trump said he will most likely not participate in the fox debate for a campaign that knows turnout is vital to victory that its the riskiest strategy imaginable. >> major garrett reporting. thank you. on the democratic side, hillary clinton leads bernie sanders nationally by 12 points. and this is the first time she has been under 50%. battle for iowa from nancy cordes. >> reporter: sanders got a heroes welcome at steel workers union hall in des moines where his pro worker message clearly found some fans. >> you are ready for a radical idea? >> yeah! >> we're going to create an economy that works for working families, not just billionaires. >> reporter: union members make up 10% of iowa's work force. and can provide key manpower in a campaign's homestretch. sanders has locked up support from the u.s. postal workers, and national nurses united. clinton is backed by american fed ration of teachers, and the service employees union. >> you will know that you have a friend in the white house. >> reporter: at a forum, clinton was confronted by a young sanders voter. >> in fact heard from quite a few people my age that they, think you are dishonest. >> you know, look, i have been around a long time. people have thrown all kind of things at me. what he thought? >> do you view secretary clinton as dishonest? >> i have known secretary this is a distinguished woman who has work ford many, many years. i like secretary clinton. we have differences of opinion on important issues. today he can only win here in iowa if turnout is better than average. that is an acknowledgement, scott, many of his fans are younger people who make for less reliable caucus goers. >> and worth remembering, iowa is just the starting line in a process that will go long into the spring. nancy cordes, thank you very much. washington's mayor plans to lift the snow emergency tomorrow evening. for now the city is still moving at half-speed with the streets clogged. the same in baltimore. which led to a dangerous situation overnight. here's kris van cleave. >> reporter: the snow didn't start this fire in baltimore. when firefighters couldn't get their trucks to the unplowed street. residents had to help drag fire hoses through the snow. joe keebler and deborah fetchik's mother lost her home. >> nearly 72 hours after the storm stopped, frustration in washington, d.c. is growing. >> i think d.c. government snow removal plan is called spring. and gil schwartz has had enough of the walk down the path. >> three days is really outrageous. it really should be cleared off. there are elder people here. people who really rely upon being able to get out. >> reporter: others took to twitter using #snowstuck. to complain. a staffer wrote it's come to this. this woman posted 50 of her parents neighbors are shoveling and snow blowing the street instead of waiting for a plow. the clean-up remains an around d.c.'s chris geldart. >> they said any body over a certain age, able-bodied we will pay-up to come help dig the city out. >> i don't care where you are in the nation. 24 inches of snow in urban environment requires clean-up. that's what we will see over the next 48 hours going into the end of the week. >> reporter: d.c. schools are set to open tomorrow. other school districts could remain closed through the rest of the week. scott we heard from national park service today they have removed enough snow off the national mall to fill the washington monument. more than 18 times. kris van cleave, thank you very much. today, we learned why a texas grand jury investigating planned parenthood indicted two of its critics instead. the anti-abortion activist went undercover to shoot controversial videos of planned parenthood employees. here is jan crawford. >> reporter: the undercover videos were explosive. >> don't lowball it, tell me what you really -- >> $75 a specimen. >> reporter: they sparked criminal investigation as cross the country into whether planned parenthood was illegally selling aborted fetal tissue. the surprise indictment by a texas grand jury said undercover activist, sandra merritt and david dalieden broke the law when they they allegedly used fake california driver's licenses and posed as buyers of fetal parts. daledein says their undercover techniques were the same as constitutional scholars like cornell university's michael dorf. >> this could set a precedent and chill undercover investigations by legitimate journalists. >> reporter: tactics often used by citizen journalists activists from environmentalists to animal rights groups seeking to expose wrongdoing. just last summer activists within a significant free speech victory when a federal judge struck down an idaho law banning undercover operations in the dairy industry. judge lynn windmill referenced "the jungle" when upton sinclair went undercover in the chicago meat packing industry, exposing cruelty to animals and unsanitary conditions of meat processing plants in the 1900s. >> a lot of these institutions are operate in secret so you need somebody to go under false pretenses because otherwise get access to them. >> reporter: it also raises a question of who is a journalist? activists as oppose to reporters from a news organization. now, scott, everyone can post things online and say "this also is journalism." >> jan crawford tonight. jan, thank you. now, we have a cbs news investigation into a charity for wounded veterans. what caught our attention is how the wounded warrior project spends donations as compared to other long-respected charities. for example, the disabled american veterans charitable service trust spends 96% of its budgets on vets. fisher house devotes 91%. but according to public records reported by charity navigator, the wounded warrior project spends just 60% on vets. where's the rest of the money going? chip reid and producer, jennifer janisch found out. >> with a gift of $19 a month you can join wounded warrior >> reporter: in its commercials, they appeal to the american public's generosity. and it works. in 2014 alone, the group received more than $300 million in donations. >> their mission is to honor and empower wounded warriors. what the public doesn't see is how they spend their money. >> reporter: army staff sergeant came home from iraq with a bronze star and purple heart and traumatic brain injury and ptsd. initially admired the charity's work and participated. he got a shout out from the president. >> staff sergeant eric milette. >> he took a job as public speaker with the organization, but quit after lavish spending for parties for executives and staff. >> you are using our injuries, to make money. so you can have these big parties. let's get a mexican mariachi band, get it catered, have a big old party. staying at a lavish hotel at the beach here in jacksonville, one ocean. and requiring staff that lives in the area to stay at the hotel. >> reporter: cbs news spoke to more than 40 former employees who described a charity where spending was out of control. the two former employees were so fearful of retaliation they asked us not to show their faces. >> it was extremely extravagant. dinners and alcohol and just total access. >> reporter: for a charitable organization serving veterans, all this expense on, expensive resorts and alcohol, it seems. >> what the military calls fraud, waste and abuse. >> reporter: according to charity tax forms, spending on conferences and meetings went from $1.7 million in 2010 to $26 million in 2014, the same amount recovery. its top program. former employees say spending skyrocketed since steven took over. many point to colorado springs as his style. >> he rappelled down the building. >> to make a grand entrance. >> he has come in on a segue, a horse. >> reporter: 500 staff members attended the four day conference in colorado. the price tag $3 million. >> don't want you to have a $2,500 bar tab. donors don't want-up to fly every staff member once a year, to a five star resort and woop it up and call it team building. wounded warrior project, nardizzi, but offered, captain he denied there was excessive >> it's the best use of donor dollars to provide services and programs to our warriors and their families. and the highest quality. >> reporter: why go to a five star resort in colorado when you could do it in jacksonville and wounded warriors? >> like i have said, the reason that we are providing those conferences to ensure we are aligned able to build as a team and be able to be aligned. >> you are just going to keep saying that no matter what" i ask about all-hand conferences. >> okay. >> wounded warrior project and donor dollars trained me to speak and be a voice. that's exactly what i am doing. i am sorry, i will be damned if you will take hard working americans money and drink it and waste it. >> ryan kules of wounded warrior project told us the charity did not spend $3 million on the colorado conference but was not what it did cost. scott, he also denied the charity spend money on alcohol or engages in any other kind of excessive spending. >> chip reid breaking the investigation tonight. chip, thank you. by the way, tomorrow, cbs "this morning" will continue chip's investigation. former employees say that the programs don't provide comprehensive help to veterans. today a medical advisory panel recommended all pregnant women and new mothers be screened for depression. this is based on new evidence that suggests postpartum depression often begins during pregnancy. government researchers also suggested that all adults, men and women be screened because nearly 7% of americans suffer depression. another concern tonight, for pregnant women, the zika virus is spreading. today the cdc added u.s. virgin island and dominican republic in its travel warnings. rico. the mosquito born virus islinged to a serious birth defect, our dr. jon lapook is joining us. what do we know? >> reporter: the medical community is watching zika closely because it spread to 20 more than 1 million cases in pregnant women warned not to travel to these places. zika causes mild or no symptoms in most people. but in pregnant women linked to baby's born with microcephal ycht, abnormally small head. a dozen cases of zika infection in the u.s. since last year. all patients are believed to have gotten the virus abroad before coming here. >> so, no infections originated in the u.s. tell us about concerns that that could happen? >> it could happen. an infected mosquito could bite someone in brazil. that person could come to the united states. the virus stays in the blood stream seven days. the u.s., bite the infected person. pick up virus. turn around and bite an uninfected person. now the virus spreading in the united states. there is no treatment. no vaccine. experts are urging prevention and definitely research. >> jon lapook. thank you very much. stay right here with us. jon will be right back with a new study on why women are more likely than men to die of heart attacks. also ahead, a marathon dog. so stay. stay. it's not always as easy for me as it is for him... it's easy for me cause look at her. aw... so we use k-y ultragel. it enhances my body's natural moisture so i can get into the swing of it a bit quicker. and when i know she's feeling like that, it makes me feel like we're both... when she enjoys it, we enjoy it even more. and i enjoy it. 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(politely) wait, wait, wait! you can't put it in like that... ...you have to rinse it first. that's baked-on alfredo. dish issues? trust your dishwasher with cascade platinum. it powers... through... your toughest stuck-on food. better than finish. cascade. i did everything i could to make her party perfect. almost everything. you know, 1 i n 10 houses could get hit by an expensive septic disaster. but for only $7 a month, rid-x helps break down waste. men and women are not equal are different. according to a new statement by american heart association. here again, is dr. jon lapook. >> looks fantastic in this. >> reporter: two years ago, 54-year-old vanessa noel a shoe designer started having what she called episode. than the chest tightening it was radiating up to my bottom jaw. >> three doctors missed the diagnosis. four months later while in the middle of an ultrasound of her heart, the cause became very clear. >> i was told i had a heart attack. and that i was a very lucky girl. that i got there so quickly. if i had left her office, the doctor told me, and did this on the street, i wouldn't have survived. >> heart disease in women is and undertreated. >> reporter: dr. holly anderson cardiologist with perlman heart institute at new york presbyterian. >> not surprising once a woman gets diagnosed with heart disease she will do worse and likely die from it than a man. >> reporter: the statement find 26% of women die in the first compared to 19% of men. during treatment, complication rates are higher for women. and while chest pain is still the most common symptom for men and women, women are more likely than men to have atypical symptoms, fatigue, nausea, or pain not in the chest. in fact, 42% of women with heart attacks experience no chest pain. >> women are harder to diagnose, but even if they're diagnosed correctly, they will be less likely to receive all of the guideline derived medications to treat this disease. >> reporter: diagnosis in women is more challenging, symptoms like fatigue and nausea won't point directly to the heart. there is also undertreatment after a heart attack. less than 20% of women get cardiac rehab, which is kidded standard therapy, scott. >> jon lapook, thank you doctor. we'll show you next. news tonight of a major cover-up in rome. wooden panels were placed over ancient nude statues so as not to offend iran's president, hassan rouhani in town to round up business deals now that the economic sanctions have been lifted. >> a hound dog let out of her house in elkmont, alabama the other day because she had to go and she went. wandering into a 13-mile half marathon. ludivine strayed off course, once to check out a dead rabbit. with twice as many legs as other runners she managed to finish seventh and earn a medal. no one was more surprised than her owner, april hamlin who said ludivine was really lazy and finally tonight, few people could say as much as saying nothing as abe vigoda. it was that face. the deadpan that could crack an audience up even before he opened his mouth. the actor was best known as ever-suffering detective phil fish, on the sitcom "barney miller." >> who are you going to listen to, me or your computer? >> doesn't look good. >> you won't believe this according to their record, i'm deceased. >> it's probably a mistake. >> abe vigoda was mistakenly reported dead decade ago and his status dead or alive became a running gag the rest of his life. >> vigoda first came to prominence in a serious role on the other side of the law as the mobster who betrayed michael >> tell mike it was only business. i always liked him. >> he died today at 94. and that's the "overnight news" for this wednesday. for some of you the news continues. for others check back with us just a little later for the morning news and of course "cbs this morning." from the broadcast center in new york city, i'm scott pelley. the many kinds of stories, big and small all affect you one way or another. we ask on every story -- is it right? is it fair? is it honest? we are going to the original source, the people who know and that's when we know we can >> announcer: this is the cbs overnight news. welcome to the overnight news. a state of emergency remains in effect in pacifica, california where parts of the town are in danger of falling into the sea. pacifica, a beach front community south of san francisco with commanding views of the ocean. but the cliffs are crumbling under the rerentless pounding of waves and driving rain. evacuations ordered. john blackstone is there. >> reporter: at a cliffside apartment building in pacifica, california, police posted to go. danger had become too great as the cliff started falling dramatically into the ocean. >> got to do what we got to do. we've got to get out. >> reporter: michelle moved in two months ago to an apartment with an unparalleled ocean view. >> reporter: where are you going to go? >> i have no clue. 100 feet. when the base is pounded by high surf, the bluff is undermined why big boulders have been brought tine slow erosion. when powerful winter storms hit, the cliffs take a beating, and left buildings teetering on the edge. two apartment buildings have been sitting empty since 2010. when they were deemed dangerously uninhabitable. since then, four years of drought in california meant few storms, and the cliffs remained stable. until this winter when heavy rain returned. pacifica has seen this before. in 1998, the last big el nino years, constant winter storms washed away the cliffs leaving several houses hanging on edge. one collapsed on to the beach below. others had to be torn down. bard willoughby knew the bidding where he lived would one way meet the same fate. the saying goes if you are not living on the edge you are taking up too much space. >> reporter: the order to evacuate the building was criticized by the building owner at a city council meeting last night. >> to throw all the residents and tenants out in a couple hours is really unfair. it is very hard on them. and i am going to be filing an appeal on this decision made by the city. insisted the danger is real. >> we knew this day was going to come. we didn't know when the we were trying to put it off as long as possible. not an action we took lightly. >> reporter: michael mchenry had his belongings in boxes and was anxious to move. told the city council he is now homeless. >> how am i supposed to keep my a little unfair. pacifica citizens could face. 5,000 people here live in the city's threatened coastal zone. half pacifica's businesses are located there too. california. escaped. from a maximum security lockup. the people who live in and around santa ana are becoming increasingly worried as details of the men's alleged crimes becomes public. >> reporter: all three men are now facing federal charges of escaping jail. authorities say they could still be in this area and are considered armed and dangerous. investigators have served 30 search warrants and have come up empty. we do want to warn you some of what you are about to hear is considered graphic. >> we know somebody out there knows something. >> reporter: the orange county sheriff department asked the public for help monday. [ speaking foreign language ] and sent a message to the vietnamese community. >> extremely important for them to reach out let nice where they're at. they're armed and dangerous. 20-year-old jonathan tieu, facing murder charges is linked to a vietnamese gang. accused of kidnapping and torture. in 2012, nayeri with an accomplice, allegedly, tortured a man with fire. >> also poured bleach all over him and in the end he cut his penis off. >> i'm scared. >> people who live in the community near jail are frightened. >> these people are that bad. how did they get out of jail? >> he is incredibly violent. >> reporter: orange county prosecutor heather brown says that his trial its set for next month. >> the acts that he committed are nothing short of diabolical. to lose him to this at the last minute. >> reporter: authorities believe the men escaped from central men's jail friday morning. held in a cell with at least 60 ototr inmates. the escapees cut their way through a steel screen and then into the building's plumbing tunnels. rappelled down five floors using a rope made of linens. if the men are found, they are facing new 15-year federal charges for escaping jail. right now investigators are also looking into how they got their tools. and if they got help. but so far, no one here at the sheriff's department has been put on leave or has been suspended. the countdown has begun as people of iowa prepare for the first in the nation presidential caucuses monday. the polls seem to change daily. one conducted by fox news shows hillary clinton with a six-point lead over bernie sanders in iowa. 48%-42%. on the republican side, donald trump with a two-point lead over ted cruz. and marco rubio third. the presidential hopefuls are pressing flesh in iowa ahead of the debate. major garrett reports. >> donald trump is essentially tied here in iowa. ahead in new hampshire and south carolina. which means a victory here could make trump's once improbable bid for the republican nomination ted cruz comes to places like this urging rural iowans to scrutinize trump's record and urge issues that hobbled front-runners in this state before. >> you know this its now crunch time. right. >> in the final sprint. 172 hours. >> reporter: that much donald trump and ted cruz agree on. >> wow. >> campaigning in new hampshire. trump urged supporters many of them newly engaged in the political process to focus on voting. >> you have to bring it home, right? we have to have a mandate. have to do well. we have to -- get big numbers. >> february 9th. >> get out and vote. >> gop front-runner railed against his top opponent, ted cruz, backed by reliable voters. >> he's falling. nervous. concerned and should be. >> rolling through the greatest hits of his favorite cruz attacks. >> the canadian, man from canada. guys like ted for amnesty. >> he didn't report that he has loans from, goldman sachs. >> reporter: amidst of a new commercial hitting trump on an issue historically vital to iowa's social conservatives. abortion. >> i am pro-choice in every respect. in iowa, cruz is claiming the mantel of underdog, branding trump establishment darling, one gop power brokers are trying to turn. >> trump will cut a deal x expand government spending, expand the debt. >> trump who celebrates "the art of the deal." said cruz's inflexibility would doom his agenda. >> look, at a certain point. you have got to make deals. we can't have a guy who stand on the senate floor and every other senator thinks he is a whack job, right. >> republicans will participate in their final televised debate. before the iowa caucuses. trump may not be there threatening a boycott of fox moderator megyn kelly. fox isn't backing down. and as we know. trump threatened boycotts before and participated in every debate. i could tell you being here in a the particular part of the boycott debate campaign story. did you know there's a cough liquid that lasts for twelve hours? 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i said no. he said we got a white man. they're going to say you shot him. going to have a white da. you are going to have a white judge. you are going to have a white jury more likely. and he said, all of that spells conviction. conviction, conviction. that's what it doesn't matter that i didn't do it. he said not to me. >> reporter: the lieutenant denied saying that. but hinton was convicted at age 30. he was 57 when the u.s. supreme court ruled 9-0 his defense had been ineffective. a new ballistics test found that >> 30 years ago, a judge proudly stood up. and said -- i sentence you to die. 30 years later. no one had the decency to say -- mr. hinton we sorry for -- we sorry for what took place. no one have said it. >> reporter: what did the state of alabama give you to help you get back up on your feet? >> they dropped all charges that was it. >> reporter: no money. no suit of clothes. >> nothing, no. >> reporter: and that is where many states are failing the growing number of exonerated it turns out in alabama, if ray hinton had committed murder and was released on parole, he would have been eligible for job training, housing assistance, and a bus ticket home. but most states offer no immediate assistance to the innocent whose convictions can be embarrassing because of misconduct or incompetence by police or prosecutors. >> you can't traumatize someone, try to kill someone, condemn someone lock someone down for 30 years and not feel some responsibility for what you have done. >> reporter: attorney brian stevenson worked on ray hinton's case for 16 years. stevenson started equal justice initiative, organizations overturning false convictions. >> they need support. economic, housing, medical, mental health care, they need to know that their victimization, their abuse, has been taken seriously. >> just absolutely unimaginable, i couldn't even explain the horror of it. >> ken ireland lost 21 years. he was misidentified by witness whose collected a $20,000 reward. convicted in a 1986 rape and murder, dna proved his >> good morning. >> good morning, sir. >> reporter: because of the rarere perspective of an innocent man who has done hard time, the governor put ireland on connecticut's parole board. >> at some point in your life, sir, you have to step up. >> so this is your new cell? >> yeah. for eight hours a day. >> reporter: it took five years to got this job. at first he lived with his sister and he found work as a counselor for troubled kids. >> i got a small apartment in town. there have been nights where i barricaded myself in a walk-in closet. slept in there, thinking, that someone is going to come kick down my door and drag me back. >> reporter: you slept in a closet? >> yeah, yeah, a few times i have. are you over that now? six years later. >> i don't have the issues now. >> reporter: one thing that made it easier is a connecticut law that compensates the wrongly convicted. what did the state give you? >> $6 million. >> $6 million. >> more than most states are giving. >> it comes to something like $300,000 a year. >> right. >> for every year you spent in prison. >> yeah. >> you say it is not worth it? >> absolutely. give me $5 million every year. still wouldn't be worth it. >> reporter: ken ireland was fortunate. 20 states offer no compensation at all. one is julie bahmer's home, michigan. >> other than the time what have you lost? >> everything. everything. my life is nothing as it was. >> reporter: in 2003, bahmer was a mortgage broker raising her sister's baby. he became ill. she took him to an emergency room. doctors there suspected the boy had been shaken until his brain was damaged. she was convicted of child abuse. she was in her fifth year in natural stroke. she was retried, acquitted, and the judge apologized. after she was released for a time, she was homeless. >> how did you start over? >> it was very, very, very rough. you start from the bottom. reclaiming your identity. i didn't have an i.d. after i jumped over that hurdle, you start applying for jobs. then you have to go through, okay, now there is a five year gap on your resume, why is this? you tell your potential employer the truth. and in my case, i never got phone calls back. >> there was no support for you of any kind? >> no. >> julie bahmer works for a detroit area parish. >> thank you, god bless. >> hopefully my testimony. >> in her spare time lobbying michigan's legislature for a compensation law. >> n namount of money can ever bring back everything that i >> no one can fail to see the injustice in these cases, but when it comes to compensation there are people watching this interview who are saying, you know, it was just bad luck. and, and we don't necessarily owe them for the life that they lost. >> this isn't luck. this was a system, this was actually our justice system. it was our tax dollars who paid for the police officers who arrested mr. hinton. our tax dollars paid for the judge and the prosecutor that prosecuted him, paid for the experts who got it wrong, paid to keep him on death row for 30 years for a crime he didn't commit. luck, but everything to do with the way we treat those who are vulnerable in our criminal justice system. >> see scott's full report on our web site. the overnight news will be right back.lief from heartburn with it neutralizes stomach acid and is the only product that forms a protective barrier that helps keep stomach acid in the stomach where it belongs. for fast-acting, long-lasting it's not always as easy for me as it is for him... it's easy for me cause look at her. aw... so we use k-y ultragel. it enhances my body's natural moisture so i can get into the swing of it a bit quicker. and when i know she's feeling like that, it makes me feel like we're both... when she enjoys it, we enjoy it even more. and i enjoy it. feel the difference with k-y ultragel. here in the city, parking is hard to find. seems like everyone drives. and those who do should switch to geico because you could save hundreds on car insurance. ah, perfect. valet parking. hello! here's the keys. hm, wouldn't mind some of that beef wellington... to see how much you could save on car insurance, go to geico.com. ah! (car alarm sounds) it's ok! seriously? where do you think you're going? to work, with you. it's taco tuesday. you're not coming. i took mucinex to help get rid of my mucusy congestion. oh, right then i'll swing by in like 4 hours. forget the tacos! one pill lasts 12 hours. i'm good all day. wait! your loss. i was going to wear a sombrero. only mucinex has a bi-layer tablet that starts fast, and keeps working. not 4, not 6, but 12 full hours. start the relief. ditch the misery. the super bowl returns to cbs a week from sunday when the denver broncos take the field against the carolina panthers. for many of those watching the game is just a side show for the real entertainment, the super bowl ads. this year, 30-second spot is selling for $5 million. we spoke to four people in the know about some of most >> the stakes are high. >> you have that big viewing audience. everybody has the pressure on to be as great as possible. >> you are playing like betty white out there. >> that's not what your girlfriend said. >> a super bowl commercial makes everyone bring their a game. >> for me super bowl was just about commercials as a kid. >> it's become, you know, must see viewing for everybody, really. >> go back and look over the earliest super bowls, the commercials, it's amazing. >> my shave cream. last night was rougher than i thought. >> wasn't much pressure for advertisers to stand out from the clutter. completely different universe. >> if you don't buy rca, you may be buying obsolete color tv. >> looking at the story, history, evolution, start with the apple ad. >> from the industry point of game. >> for the first time people realize we need to do something that is going to have buzz value, get talked about. we are going to have to take more risk. >> i still get chills thinking abut the experience of seeing the ad for the first time. just one look >> many years ago i was invited to do a commercial for pepsi and it was to launch their new can. it was one of the commercial that had everything. it had great music, it was sexy, and hot, but funny. your love >> is that a great new pepsi can or what? i think that's why y ople loved it. >> four of five dentists surveyed would recommend trident. >> my favorite was a spot we did for trident. >> would you recommend -- recommend trident? >> it only cost $200,000 to produce. it was in the top ten for the super bowl that year. the super bowl is a career making move. career making move for people in the advertising. it can introduce new talent. >> before the commercial i was pretty much just modeling wanting to kind of get my foot in the door for acting. and tv. and so, that was just like -- the big boom. during it i was wearing nude underwear and a nude bra. at the end of the scene when you see me. >> introducing the all natural burger. >> what's criteria. i don't know but i have it. >> anheuser-busch has been one of t t great advertiser that comes back every year. >> think what's up, right? >> what's up. >> what's up? >> what started to do was do that didn't just excite people watching the game. >> the language inhat vertising made its w w to pop culture. >> one of most famous ad ever made was the budweiser clyde dale ad called we'll never forget. think what they did with the clyde dales after 9/11. serious for the super bowl, but it was the right thing to do at that moment. >> i think for super bowl you want to see the commercials as much as you want to see the game. >> this is the motor city. this is what we do. anthropologist, 100 years from super bowl advertising. >> hey, ralph can i have a dorito? >> sure, when pigs fly. were about at any given time. >> the cbs overnight news will be right back. source. the people who know. mcdonald's making a big come back. after years of falling market sharks the -- share, the fast breakfast for a jump in sales in inside a mcdonald's on manhattan's eastside to try to keep up with what the customers want. >> reporter: this want any old mcdonald, this is one of the first in with customizable kiosk, a jiendgiant ipad that lets you order the way you would like it. one more way mcdonald's is trying to keep up with millenial's changing tastes. >> savor breakfast any time you like. >> reporter: more than three months after mcdonald's made breakfast an all-day affair. >> all day breakfast. >> reporter: the move appears to be satisfying customer cravings and wall street's appetite for profits. the fast food giant reported on monday that u.s. same store sales jumped 5%, burger king, wendy's and taco bell. >> this is an organization closing in on serving something like 70 million people a day. it is a battleship. turning a battleship is very, very hard. give them credit for some of the speed at which they have dealt with these, use. >> reporter: those, use included criticism for the restaurant's super size menu and allegations of using unhealthy unethically raised ingredients. facing stiff competition from and chipotle. since steve easterbrook took over mcdonald's the company has become more transparent simplified its menu and beefed up how customers can use it. >> there is one. there is two. >> reporter: rolling out a value menu, a digital app to help find deals, and kiosks that let you create your ownburgers. >> customization issue is a big deal. suggests the food is fresher that it hasn't been sitting under hot lights all day. >> reporter: the tailored customer experience is a new twist on an old idea. now that' things. our way. sunset have it your way >> reporter: and the trend is gaining momentum. starbuck's offers 80,000 drink combinations. a taco bell app allows you to preorder. >> the idea you can have something the way you want is millenial and distinctly american now. used to being able to do things exactly the way we want them.

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