But its anything but. Its very important. First lets understand the fundamental concept behind the bull market we had and why it has gotten tenuous of late. With bonds yielding so little theres a mad scramble for income where ever it can be found. Younger people may not understand this at all. After they put away the first 10,000 they want to buy the highest growth stocks. Companies that the Younger Generation endures. Netflix, fitbit. Theyre quite exciting. Thats because young people can afford to take this kind of risk. They have their whole lives ahead of them and all of those paychecks to make the money back if they end up picking a go pro, a grubhub or a stock thats cool. Other people that cant take that risk instead search for stocks that can give them more capital preservation and yield than just pure capital each other. Weve had very few opportunities for income this year since the fed took rats down to nothing. Yes you can own ten yeared treasuries and make 10 change. Thats a smaller term to knock yourself into. If you do anything shorter with that, you could end up with 1 . Thats the equivalent of not saving at all. This lack of income in the bond market has driven investors stock. Kimberlyclark, or the reach for income. Maybe a little more income. Taking on more risk. Snapping up stocks like Kinder Morgan. Steady dividend increases only to cut the same dividend just a year later from 51 cents to 12. 5 . Thats a 75 freddie krugerlike excuse me. Another way to get yield is to buy a new emerging Market Bond Fund with similar outside returns. Oh these are marketed very aggressively by money managers. It sounds so convincing. You want to throw your wallet out. Over time theyre so great or at least say all of those great things are so cozy. Theyre nuts and shamefully risky people can get talked into anything. What are these type of income seeking buyers. Simple. They really dont want that extra risk. Theyre very concerned. Theyre worried. They dont want to invest like this. Though really have no choice because they want that income. When you consider owning Something LikeKinder Morgan that obliterated your savings thanks to an ever rising dividend. You can understand this. Kind of risk. With the economy getting weaker and many Resource Companies owning outside yields there will be many more Kinder Morgans. But the thing that might shatter the high yielders is that it might be finally able to give you a run for the money. Might be able to get you return. Its not going to be better return initially. Deposit isnt really going to do it for you. Not going to bring in savers. However if rates are going to climb higher still over the next year, multiple rate hikes thats a different story. If we get many rate hikes it will be prudent to sell all three kind of income producing stocks i went over. Their yields arent so much better than bonds that if the stocks went back to where they were not too long ago youll be under water. Youll be losing money. In other words the dividend gain is not worth the principle loss. Which would you rather own . A bond with 3 and you get your money back in the end or a stock so youre a natural seller of these stocks once bonds become more attractive. Next, how about the people that reach for yield . Heres something ill put in your head for the first time in ages. If you own a stock that has to borrow money to pay for its dividend youll be taking on more than i can fathom at this point. When the fed starts tightening and the business isnt doing well then you could be courting another situation. Its the benchmark of a bad stock where you were hoping to get an 8 yield but you lost 60 on your investment and had a tax bill. Its funded by debt and not excess Free Cash Flow are just too risky to own from now on. If youre in the emerging putting you in very risky situation. As the companies behind the bonds might be borrowing in u. S. Dollars but to pay off their debt locally, they have to pay off their debt in these local currencies. 17 pesos to the dollar now. That long ago. All three attempts begin to backfire if the fed is going to start the process of normalization of interest rates. All three groups are holders. All three groups are skittish just like they were in the last three down sessions. Thats what caused the pressure which brings us to today. Its very slow and very deliberate and understands were in unchartered territory. The urgency to let the higher yielding stocks diminish us. If the economy weakens ever so slightly or if they pick up we wont take more action. That makes it so the exit ramps of these stocks isnt that crowded and theres less of a stampede on the way out. Remember how i said yesterday and the day before that you shouldnt sell into a panic because panic is not a strategy. I said that because of days like today where you can get much better prices on the way out if you decide you didnt like the market. Tomorrow one of the loose cannons on the fed koug could be angry and its easy for them to tell a reporter it would be prudent if they were at 1. 5 next year at the stock which would imply multiple rate hikes and rapid fashion. I wouldnt put it past them to say that 2 is more likely. So heres my suggestion. If youre in these kinds of income producing stocks because youre reaching for yield and not because you believe in the underlying business i think you should sell some of them. Maybe as much as a quarter of your position. The first group they had. And the whole thing, if youre an emerging Market Bond Fund. You may not be able to make up the losses with that income. Im picking it up to make this point so nobody accuses me of panic. Heres the bottom line. I need you to get used to betting on rapid rate hikes versus one and donees and to steal yourself and your portfolios when things are good youll be able to tough it out. I know many of you dont like risk but its been a very long time since you have tasted it and now youre beginning to realize that it does have a little of that e. Coli kick to it. Michael in texas, michael. Booyah, jim. Booyah, michael. Thanks for taking my call. Calling from dallas texas. Home of the playoff bound dallas cowboys. Only so many teams can make the playoffs in one division there, chief. My question is of all of the cyber space of Palo Alto Networks and 70 off its highs. But its up 10 in the last three days. And its a buy down here. Said cyber arch is down today. Its best of breed and ben in texas. Booyah. Booyah. Been watching disney. It recently had a high of about 120. Its been down to about 110. Is it time to buy or wait . Was all the way in the 90s. Its come back all the way up and now you have to wait. Maybe another chance when its on one of those round trips. When they happen, everyone is saying i cant take the pain. Buyer. Chris in california. Chris. Hello, sir. How are you . Question about gopro. See i have this is a tricky thing for me on mad money. Have disliked gopro a long time. If i say i dislike it still and its all the way down here at 18 and it goes to 20 and i want to go read my twitter feed someone is going to say cramer, to 20. So as far as im concerned gopro down here i dont care. Get used to the game of rapid hikes. And when the going gets tough, ill be here to help you tough it out. On mad money tonight dave and busters may be known for its games fwut stock is all business. Fresh off of earnings and then a word of warning to contraries in the market. Im about to blow up your spot. Plus i have to play this transforming retail as we know it. Dont miss my exclusive. And of course stick with cramer. Dont miss a second of mad money. Follow jimcramer on twitter. Have a question, tweet cramer, madtweets. Send jim an email to madmoney cnbc. Com or give us a miss something . Head to madmoney. Cnbc. Com. Our clothes can stretch out in the wash, ruining them forever. Protect your clothes from stretching, fading, and fuzz. With downy fabric conditioner it helps protect clothes from the damage of the wash. So your favorite clothes stay your favorite clothes. Downy fabric conditioner. Wash in the wow. Take one of those pillows and take a big smell. They smell really fresh what if we told you we washed these sheets 7 days ago. Really . No way downy . Downy fabric conditioner give us a week, and well change your bed forever. Want more freshness . Add new downy fresh protect. Lets get these dayquil liquid gels and go. But these liquid gels are new. Mucinex fast max. Its the same difference. This one is max strength and fights mucus. Mucinex fast max. The only cold and flu liquid gel thats maxstrength and fights mucus. Lets end this. Phil oh no. under his breath hey peter. unenthusiastic oh. Ha ha ha joanne . Is that you . Its me. You dont look a day over 70. Am i right . Jingle jingle. If youre peter pan, you stay young forever. Its what you do. If you want to save fifteen percent or more on car insurance, you switch to geico. You make me feel so young. Its what you do. You make me feel so spring has sprung. Ugh heartburn no one burns on my watch try alkaseltzer heartburn reliefchews. They work fast and dont taste chalky. Mmm. Amazing. I have heartburn. Alkaseltzer heartburn reliefchews. Enjoy the relief. Antlers on reindeer, gifts tied with laces polar bear noses, colorful faces candy canes wrapped up to the top, how many ways can you snap, crackle, pop . Snowmen with buttons, snowflakes with icing candy corn feathers, sure look enticing how many ways can you snap, crackle, pop . Theres a bazillion ways to make the holidays a treat with kelloggs rice krispies. How many ways can you snap, crackle, pop . 14 months ago a small entertaining dining chain dave and busters was at 17 a share. Now dave and busters play for you home gamers is a unique story. Across the country they have 79 bar and gaming center. Apart from Old School Gaming favorites to the newest most hightech video games. Dave and busters is a chuck e. Cheese for grown ups and make no mistake its about as successful as it gets in the restaurant entry right now. They shot the lights out. And an earnings beat off the basis on higher than expected sales that increase by 17. 9 year on year. Phenomenal sales growth. Best of all dave and busters raised the forecast for 2014. And just now starting to get credit for that amazing quarter and given the massive expansion opportunity i bet it has more room to run. Lets take a closer look at steve king and learn more about how his company is doing and where its headed. Glad to be here. All right, sir, i have been around for awhile. Dave and busters was an uneven performer in the stock market. Up and down. You were always very worried there with my daughter constantly. What has changed about this that your consistency and average unit volume success are extraordinary . So jim, we did a lot of things over the last ten years really since we were taken private. The most professional and best operating company that it could be. I think theres a series of things everywhere from implementing new systems, from kitchen display systems and Labor Management systems thats allowed us to be a lot more predictable than we were in our prior iteration as a Public Company. Also wonder, theres a great phrase in one of your conference country is riding a wave of popularity in gaming in our culture. Thats also different from when the company went private, isnt it . Yeah. I think so. I mean, i think you cant go anywhere in the u. S. Right now and not see people playing games. Whether your on the bus or airplane or dnb. People are willing to play games in front of other people and theres no stigma to it or theres nothing that somebody wont try and i think that proves to our benefit in this case. Also i was surprised, i remember i was looked by them and really you have tickets and it looks like you have a great corporate business and you make a lot of money on what is a very profitable thing which is liquor. Its working for you. Yeah. I would say 2thirds of our business is really very profitable. Beverage sales so in round numbers, amusements is about 52 of sales. Got a very nice 86 gross margin. Alcoholic beverage sales. You know, right about a 75 margin, 25 cost. Its about 15 of overall sales so combined theyre two third of the business. And both have low labor component associated with them. We have preventive maintenance and people to cash you out in the Winners Circle in what we call win now and you have bartenders for the alcoholic beverage part of the business but thats much less labor intensive than on the food side of our business. Thats a great point. A lot of people are fleeing this group because of labor and you have the best numbers there. You have a tie in in some cities with the nfl. Youll do a pregame, a postgame. Thats got to be a terrific business. Absolutely. I mean, one of the things that years is really evolve the brand and we set out to do everything from food, beverage, amusements, improvements. As we spent about 65 million the hero of that renovation has been adding what we call watch which is really directed at watching sports out of home and, you know, were a very large venue. Our average Square Footage is about 20,000 square feet. We can have the 180 inch tvs and the rest of that which makes it a great venue for a live remote or Something Like that which is what youre referring to in terms of having an nfl pregame show or one of the teams came in. 40,000 square feet, are there enough locations that it can be that big in many different cities that you still have that big runway to be able to expand . Sure. I mean, we believe we have over 200 opportunities in the u. S. And canada. We actually have 17 signed beyond. Were seeing a very nice flow in terms of the runway. We need about three quarters of a Million People in ten miles for it to be attractive for one of our large stores but in our Smaller Stores we can go into a market where we might have 550 or 600,000 people in a ten mile radius with it growing as you go out from that. The last question i want to ask you and its not up to you but a firm ive done business with thats fantastic, they still own 24 . Their goal is they have to have an exit strategy and sell overtime. Any sense after this quarter they say to you, listen, this is our chance . Or will they just do it and it really has nothing to do with you so maybe our viewers if they want to buy some, they buy some now, maybe comes to the market with some more stock. Well, a couple of things. They have been a great partner really taken a longterm view and that continues into their ownership as we become a Public Company that their view is that they take the long view. Theyre not in this for a quick hit. And i think that they will be very disciplined and rational about the way they dispose of the remaining 25 of round numbers interest. Oh xhats terrific. Anyway, its an amazing turn from when it was first public and have to tell you, its one exciting place to go to. Thats the ceo of dave and busters. Great to meet you, sir. Thank you so much. One of the better retail stories out there, guys. Dont have a lot of companies that have the mid to high single digit same store sales. Very, very few of them. Mad money is back after this. Coming up on demand delivery. Post mates offers a fast and convenient way for customers to receive their products 247 and after partnering with Companies Starbucks can this direct to Doorstep Service compete with amazon . Cramer sits down with the ceo just ahead. I have asthma. One of many pieces in my life. So when my asthma symptoms kept coming back on my longterm control medicine, i talked to my doctor and found a missing piece in my asthma treatment. Oncedaily breo prevents asthma symptoms. Breo is for adults with asthma not well controlled on a longterm asthma control medicine, like an inhaled corticosteroid. Breo wont replace a rescue inhaler for sudden breathing problems. Breo opens up airways to help improve breathing for a full 24 hours. 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Cough it works on his cough too. Mucinex dm relieves wet and dry coughs for 12 hours. Just because the consensus about a particular stock is overwhelmingly negative that doesnt mean its wrong. The wrong stocks can be a really brutal business. Mighty brand. It seems that freeport cant get anything right these days. Clearly the slump in Commodity Prices crushed the company. Sentiment is prevailing negative but to own freeport investors need to accept it. Volatility come with the territory. Profits and the stock price but there is an upside of this as well. Which is if gold, copper and oilport. Repo then ofrs aeemily compelling perspective and i ote it again. The stock has been so badly beaten down that it makes little sense to me to sell considering what potential there is if copper, gold and oil prices recover. 10 times 2015 earnings. 1. 09 times book value. Such low valuations. With huge upside potential and a 5 dividend yield is a very nice kicker, end quote. Theres just one problem. The report in question is dated december 24th, 2014. Nearly a year ago. Written been an analyst. Ill spare you his name. But pretty much everything this guy wrote last december either turned out to be long or simply didnt come to pass including the fact that the kicker, the 5 yield is now gone because yesterday the company suspended that dividend. But lets set the stage here. When this poor guy made his con call it had been on a roller coaster ride since 2007. Up at the peak and down in december of 2008 when they sliced the dividend only to come roaring back rebounding as high as 58 again in january of 2011. Then in december of 2012 wit