keep all of these connections open to the people that you care about. so obviously a big part of our mission is just connected all these different people in the world. and one of the things that we are really proud of is that now 1800 million people around the world are using facebook. every month and perhaps even crazier, it's mind blowing from my perspective but more than half a billion people use facebook every day. and i just think that is crazy. >> 500 million. >> it is growing every day. >> we conclude this evening with the beach boys, brian wilson, mike love, al jarredine, bruce johnston, david marksment they are on tour and they have a 29 studio album out called that's why god made the radio. they'll be with us here together in the studio. >> there's some nostalgic elements to it. but as you point out, there's also newness to it. but you know, we've been around so long, five decades. all the different types of music we've done whether it's, you know, silly and fun like a barber ann or monster mash we covered. but there's so many different elements and they find their way on to this album. >> that is a good point it covers every genre through the decades from rock 'n' roll to blues, to jazz, the beach boys have covered every style of music. >> we grew up in southern california t was a very special environment. how do you get to the beach. you go by car. and so we listed to all these young guys lusted after all these great cars. and powerful, fantastic cars. and then we had our school life. so those were the initial subject matter that we put in the songs. but then brian like a duck to water took off through and became this fantastic producer in just a very short order. and so then the songs became a little more complex. we always had that good harmony but he had that, that love of the four freshman, complicated four part harmonis. and that distinguishes the beach boys from any other pop group is the sophistication and the elaborate harmonies. >> the muss thake keeps us young. >> you see yourself on stage, and come out to that applause. it takes you back to that well spring, we call it, of energy. >> face bok and the beach boys. how good is that, when we. coue nt.in funding for charlie rose was provided by the following: . >> additional funding provided by these funders. and by bloomberg of multimedia news and information services worldwide captioning sponsored by rose communications from our studios in new york city, this is charlie rose. facebook founder and c.e.o. mark zuckerberg and chief operating cheryl sandberg rang the opening bell this morning, a few hours later facebook became the third largest ipo in u.s. history. the social media company zuckerberg started in his dorm room in 2004, only eight years ago, is now valued at $104 billion. facebook offered 421.2 million shares for $38 each raising $16 billion for itself and stakeholders. shared opened about 11% higher after trading started but fell as low as the $38 ipo price in the first half hour of trading. >> stock offerings don't usually become tourist attractions. >> we just came to see what all the comotion was about. >> but outside the nasdaq marketsite in no times square today a crowd gathered to watch facebook go public. >> our mission is to make the world more open and connected. >> on the other side of the country at facebook headquartered in california, founder mark zuckerberg addressed employees of the social network that now has 900 million monthly users. >> in the past eight years, all of you out there have built the largest community in the history of the world. >> on his own facebook page, zuckerberg posted listed a company on nasdaq. >> let's do this. >> and then by remote he rang the opening bell. more than 570 million shares would change hands today. outside nasdaq cynthia smith said it was a good investment. >> you get in on the ground floor and you know, you would be a fool not to get it like apple. >> but others weren't calling their brokers. not sally booker. >> facebook doesn't produce a product so one has to ask why so much money. >> and after rallying briefly, the most anticipated new stock in years ended the day about where it began,. >> was this a fizzle n effect. >> this was not a successful ipo. >> max wolf was an economist with green crest capital. >> the average first day is about a 15% gain overall. and then even larger, about 25% gain. and we have basically a nothing percent gain. so they unveiled the great new starlet of the tech world here and she fell on the red carpet. she tripped and fell. >> still zuckerberg made more than $20 billion today and the stock offering values facebook at $104 billion. more than amazon, disney and starbucks. >> an that's the problem some analysts say, facebook is being valued for its promise, not for its performance. and in the market today investors just weren't ready to pay that heavy a premium. >> and anthony was facebook ever in danger of falling below that $38 mark? >> it actually tested that level twice today, particularly as the closing. analysts say it was interesting. it looked like the banks rushed in to prop it up. they didn't want facebook closing on its opening day below its offering price. that would have been a huge embarrassment. >> no doubt, anthony, thank you. also making a lot of money on the facebook ipo are the winkel vos twins, remember they famously fought legal battles with zuckerberg over who came up with the idea for facebook. the three men now have facebook shares totaling about $300 million. and it was a really beautiful day for bono, the lead singer of the rock group u2. an investment group he could owns bought 2% of facebook in 2009. today the group made nearly $1.5 billion when the stock went public. >> i eninterviewed mark and cheryl in menlo park california late last year. here is part of that interview as they talk about-facebook and the future. so what's the vision, where is this thing going? >> so the stated mission of the company is to make the world more open and connected, right. and the idea is that when you give people the stability to stay connected with all the people they care about and you make it so they can express new things about themselves or in communication with other people who they care about, then you just open up all these new possibilities. you make it so people can stay connected in ways they couldn't before. you can learn about new things whether events happening in the world or abilities to organize new things or learn about new products or new movies or music they want to listen to. it opens up a lot of new possibility when you can keep all of these connections open to the people that you care about. so obviously a big part of our mission is just connecting all of these different people in the world. and one of the things that we are really proud of is that now 800 million people around the world are using facebook. every month. and perhaps even crazier, it's mind blowing from my perspective but more than half a billion people use facebook every day. and i just think that's crazy. >> 500 million. >> 500 million people and it's growing every day. and if you just look back seven years from when we were getting started, there would have been no way that we would have thought -- >> when you were in your dorm room. >> i used to talk to a lot of my friends when i was in college. we used to gout to get pizza every night. we used to talk about what we thought was going to happen in the world on the internet. and we thought that there would be something like this, right, it seemed pretty much inevitable that people would have a way to connect and that they would be able to express all these things and that there would be tools to make not just a social network but that every product that you use is better off with your friends. we figured there would be tooling to do that. but the big surprise is we played a big role in making that happen. when we were in college we just figured who are we to do this. >> what is it about that people want to be on facebook. they want to talk about themselves. what is the sort of essence of that? >> i think that people just have this core desire to express who they are. >> right. >> i think-- it's always existed. one of the things that i think makes us human. but yeah, obviously to knows what's going on with your friends' lives. not just your friends but people you care about. you know people who are interested or are your friends, maybe on the periphery of your social circle. yeah, i think that those are all just core human needs. and until facebook there wasn't a great tool for doing that. but i think that a lot of that is building that up was the last five years. i think the next fiviers is going to be about okay now are you connected to all these people, now you can have a better movie listening experience, a better movie watching experience, you can see what your friends are reading and learn what news you should read first. all of these things i think are going to get better. that's the thing that i'm most excited about for the next five years. if we do well, i think five years from now people are going to really look back and say wow, over the last five years all these products have now gotten better because i'm to the doing this stuff alone, i'm doing it with my friends. >> and it's personal. it's not just in bringing your friends with you, it becomes personal to you. if you look at how people use most of the web. most products out there, even if you are logged in, if i looked over your two shoulders, you see the same stuff. because it's basically produced for the masses. >> is the key to the modernization of the future the fact that advertisers will believe this is the best way to reach people, are likely to buy their products. >> so marketers have always wanted, you know, personal relationships with consumers or relationships where consumer does two things. consumer buy their products and consumers tell their friends that they buy their products. marketers have always been looking for that person who is not just going to buy but spread the word to their friends. what we do on facebook is we enable marketers to find that and then if i do it on facebook i'm sharing with an average of 130 people. and so it becomes word of mouth marketing at scale. so people can tell each other what they like, which is for marketers the thing they've been looking for i think for a long time. >> so then why do you want to be a public company? why do you even think about an ipo? >> i actually think the biggest thing for us is that a big part of being a technology company is getting the best engineers and designers and talented people around the world. and one of the ways that you can do that is you compensate people with equity or options. so you get people who want to join the company, both for the mission, to believe that facebook is doing this awesome thing and they want to be a part of connecting everyone in the world. but also if the company does well, then they get financially rewarded and can be set. and you know, we've made this implicit promise to our investors, and to our employees, that by compensating them with equity and by giving equity that at some point we will make that equity worth something publicly and liquidly n a liquid way. now the promise isn't that we are going to do it on a short term time horizon. the promise is we will build this company that is great over the long term. >> rose: do you know that governments because of that are trying to shut down facebook, in terms of access? >> there are examples intermittently throughout the world all the time. but. >> and there are places we're not available. china is obviously the big one. >> how do you see that going into china. if it requires some sense of censorship does that make it a don't go? >> you know, if your mission is to connect the entire world for all of the time you can't connect the whole world and not china. that's not something we're working on to focus on right now because it's not a decision we have to make. so you are correct that when and if we go into china -- >> we will have issues but since for right now we're not available and we don't have immediate pass to become available, it's not, it's either not policy decision wes have to make. >> so it's not on the immediate horizon. >> not on the immediate horizeon,. >> is it because of what happened to google? >> so it's not really our choice, it's the government's choice, you know. we're not available because they have chosen -- >> because they acted a certain way you have chosen not to go there. >> no-- yeah. i mean at some point i think there would be some discussion around what it would take to go there. and at that point we would have to figure out whether we were willing to do that. but honestly the way we look at it now is there are so many other places in the world where we can connect more people, more easily without having to face those hard questions. that i think a simple rule in business is, if you do the things that are easier first, then you can actually make a lot of progress. i assume, you know, we talked about running facebook for the long-term and over the decades in which we hoped to run and build facebook to be a great company, i would imagine this will be a question that we have to answer. but right now, there's still so much room for growth and a lot of other countries that it's just not the top thing that we're worried about. >> let me talk about what you know about all of us. it is this notion that constantly comes up. is there anything you do not want to know about. >> i just don't even think we think about it that way. >> tell me to think about it in the right way how you think about it because the like button, you know -- >> it is a powerful tool. >> it's not for us, though, right. it's for advertisers. >> for advertisers. >> this is a core part of what makes facebook facebook. is that we really are focused on users first. and for the long-term. we believe that if we build a product where people can connect and can express all the things they want about themselves that over the very long-term we'll have a lot of people doing that because that's a core human thing where people want to do that and it will be very active and we'll have opportunities to sell advertising and do all these things and build a great business. but none of that is the leading thing we're pushing are for, what we are pushing for is the mission. we think if we succeed on that we'll build a great business. now if, i just think there is this core part of people where they want to express things about themselves. so the question isn't what do we want to know about people, it's what do people want to tell about themselves. and we try to answer that question continuously. what do people want to tell about themselves that they can't tell now. we think this year that one of the big things that people want to express that they haven't had a way to, what are my favorite songs, and different media that i consume. there is no way for you to type in, okay, my favorite band is greenday or the beatles or whatever. but there hasn't been a way to say okay, out of all the songs i've listened to in the last month, here are the top ones. but in the month or so since we've launched that functionality on top of platform, people have already chose ten to publish more than a billion songs that they listened to into facebook, through partners. it's amazing. and it's because they want to do that. >> and it's really important to understand that we don't want people to express anythingment we want them to have an opportunity to express what they want to express to the people they want to express it. so privacy has been very core to this service. i think it's actually one of the big innovations facebook had. if you think about on-line services before facebook, they're basically open or closed. you know, something you publish on a blog, blog association you are open or close, facebook was the first place that one of the core innovations mark has is actually around privacy. i can take this photo, of the three of us here. i can share it just with my parents. i can share it just with my little group of my high school girlfriend os or i can share it with all of facebook or the whole world. and every single time you share something on facebook you have an opportunity to choose who you are sharing it with. >> yes. >> and that commitment to our users, that their trust is sacred, that privacy is the most important thing we do. >> how is your culture different from the culture that you saw at google? what is the facebook culture? >> you know, when i this i about this, if you compare facebook and google to, you know, most of the world, right, to other companies and other industries, we're actually in some ways incredibly similar. they are founder led, silicon valley-based technology companies that have -- >> in its little silicon valley bubble that we live we they are totally different. >> how so. >> a couple things. one is that, you know, google is fundamentally about-- google is fundamentally about, you know, algorithms and machine learning. and that has been very important, continues to be very important. they are doing a great job. we start from a totally different placement we start from an individual. who are you. you know, what do you want to do. what do you want to share. you know, for us the vision of the world is that we are like a hacking culture. and we mean that in the best of ways. we do not mean scary people breaking into your home or anything. >> or espionage. >> or espionage wa, we mean is we build things quickly and we ship them. so we are not aiming for perfection that comes over, you know, years and we ship a product. we don't work on things for years and then ship it. we work on things, we ship them, we get feedback from the people who use it, we get feedback from the world, we iterate, iterate, iterate well. have these great signs around. you know, done is better than perfect. what without you do if you weren't afraid. we're very much a culture. >> that the notion of perfect is the enemy of good. >> yeah. and a culture of very, very rapid, very rapid innovation. >> it is really different from a culture where you are already taking the web and your primary mission is i want to organize everything that is out there. we have this culture where we place a really big premium on moving quickly, right. and one of the big theories that i had about that was that all technology companies, and probably all companies just slow down dramatically as they grow. but if we can focus at every step along the way in moving quicker, then maybe when we're around 2500 or 3,000 people now, you know, maybe we move as quickly as, you know, a company that only has 500 people, right. because we've invested so much in building up the infrastructure and tools. and also the culture that tells people to take risks and try things out. i just think that that ability to build stuff quicker won't be a big advantage for us. and will help us build better products in the long-term. >> i want to talk about the future and competition. there are many people who look to silicon valley and they say there are four platforms out here. it's amazon, apple, google, facebook. what we are going to witness over the next ten years is a flat out war between the four of you, for the future. how do you see that? >> i mean, people like to talk about war. there's a lot of ways in which the companies actually work together there are real competitions in there. but i don't think that this is going to be the type of situation where there's one company that wins all this stuff. >> but you are already getting in each other's businesses. >> i mean -- >> yes and no. >> there is something called google plus. >> yes, and no. i mean i think you know