you want to feel connected. informed, included, inspired. so, when important things and radio broadcasters. for news, weather and information. on every screen in your life. we are broadcasters, always here for you, wherever here may be. text "tv" to 52886. tell washington 26 days now before the voting in iowa, and republican birth of front-runner ted cruz. just when you thought this campaign couldn't get any stranger, cruz fired back with the help of the fonz. here's nancy cordes. >> i really know nothing about it -- >> reporter: a lack of knowledge has not stopped trump from claiming repeatedly this week that his closest competitor might be ineligible to run for president. >> i hope that is not going to be a problem for him. i have been hearing a lot. you have been hearing. i guess everybody is talking about it. cruz was born in canada but to an american mother and legal scholars widely agree that makes him a natural born u.s. citizen. trump once shared that view but has apparently had a change of heart as cruz climbs to the top of some iowa polls. the billionaire now argues a cruz candidacy could imperil the g.o.p. >> if the democrats bring a lawsuit, the lawsuit could take years to resolve, how do you have a candidate where there is something over the head of the party and that individual. >> reporter: it is familiar territory for trump who was the figure head for the birther movement, questioning president obama's hawaii roots. >> our president has finally released a birth certificate. >> like the president, cruz initially brushed off trump's comments. likening them to this famously implausible scene from the 1970s sitcom "happy days." i will stick with fonzie jumping the shark and let the rest of >> in rock rapids, iowa, the lawyer in him took over. >> as the a legal matter the question is straight forward and settled, the child of a u.s. citizen born abroad is a natural born citizen. >> reporter: legally it isn't entirely settled because the supreme court never weighed in on the matter. but two past gop nominees john mccain and barry goldwater were also born outside of the states to american parents, scott, neither of them faced any serious legal challenge. >> nancy cordes on the campaign for us. thank you. a texas state trooper indicted for perjury over his account of the traffic stop and arrest of a woman who died in custody. in july, trooper brian encinia pulled over sandra bland for an illegal lane changed. he pulled her from the car and threatened her with a taser. he claimed she swung at him and kicked him. well she was charged with jail three days later. if convicted, brian encinia could face a year in jail. >> now, we have a special investigation of what has become a plague in our country. about 2 million americans are hooked on prescription painkillers. and in 2012, 259 million prescriptions were written. that's one bottle for every american adult. how could that be? jim axelrod and producer ashley velly found out in west virginia, a state that is attempting a drastic solution. allowing addicts to sue the doctors who got them hooked. >> reporter: you spent $1,000 a week? >> right. >> reporter: 17 years ago willis duncan's life changed when a coal mining accident left him with a crushed sternum and broken ribs. >> if i didn't have ten pain pills, i wouldn't go to work. bottom line. >> changed everything. >> reporter: duncan developed an lifelong addiction to painkillers when his doctor's only treatment was a never ending supply of spills. >> only time you went in to see a doctor was to get your pills raised. >> reporter: hang on a second. you would go in to get looked at. >> uh-huh. >> reporter: but the examination isn't done by a doctor? >> reporter: duncan would wait for hours to be seen for a few minutes at this clinic where 150 patients lined up every day for pain med prescriptions. did you ever say to a doctor, "this has gotten out of hand. and i need help." >> never. because you done got used to him and you didn't know how to function without them. >> reporter: this cash only operation allowed doctors to clear as much as $100,000 a week. >> west virginia, executing a search warrant. >> reporter: the clinic was raided and shut down in 2010. >> here is the exam room. >> reporter: these are what >> reporter: piles of trash and files. loose prescription pads. syringes. and starving birds stuck in roach-infested cages. >> hundreds of patient records were seized along with thousands of undated and presigned prescriptions for addictive pain meds like vicodin, xanax, lortab. the doctor went to jail for six month for negligence. dea agent gary newman is part of a team currently investigating dozens of doctors, pharmacies and distributors throughout the state. >> we are talking in a certain sense drug traffickers, and they are doing nothing but writing and cranking out prescription after prescription after prescription. they're pushers. >> they truly are. >> reporter: west virginia has the highest rate of overdoes each year, doctors write equivalent of one painkiller prescription for every man, woman and child in the state of 1.8 million. in the last year, the west virginia department of health inspected 19 pain clinics. 12 were told to shut down. >> you can actually be so stressed that you can't sleep at night. >> reporter: one is run by dr. michael kostenko seen here lecturing. he has written more than 140,000 pain pill prescriptions over two years at his coal country clinic. dr. michael kostenko among those ordered to stop operating as a pain clinic but remains open the after weeks of trying to reach him, we drove out to coal country clinic located at the end of this narrow two mile logging road. instead of finding the doctor, we came face to face with a rotweiller. shutting down these clinics can often take years, because these are licensed doctors writing >> therein lies the problem. you have to be able to prove in court that they're prescribing was for a nonmedical necessity or for such an egregious amount that it was negligent. >> reporter: among the 30 west virginias suing doctors and pharmacies for enabling their addiction is willis duncan. >> they hurt a lot of people. i mean it is just a bad deal all the way around. i have nothing for them. nothing for none of them. >> as for dr. michael kostenko, this friday the state begins the process of seeking to shut him down permanently. but tonight his clinic is still operating. the state could also set a precedent by going after not just the doctors and the pharmacies, but the wholesale drug distributors in court as well. >> remarkable work, jim. thank you very much. up next -- the quest for >> it's 3:20, i did not go to sleep since 2:00. i am a bit overtired. >> so who has the most trouble sleeping? and a future king begins his education. the cbs "overnight news" will be right back. g? enough pressure in here for ya? ugh. my sinuses are killing me. yeah...just wait 'til we hit ten thousand feet. i'm gonna take mucinex sinus-max. too late, we're about to take off. these dissolve fast. they're new liquid gels. and you're coming with me... wait, what?! you realize i have gold status? do i still get the miles? new mucinex sinus-max liquid gels. dissolves fast to unleash max strength medicine. start the relief. ditch the misery. let's end this. shoulders don't just carry pads. they carry your fans' passions, hopes, and dreams greatness... because shoulders were made for greatness. not dandruff if you suffer from a dry mouth, then you'll know how uncomfortable it can be. but did you know that the lack of saliva can also lead to tooth decay and bad breath? well, there is biotene, specially formulated with moisturizers and lubricants. biotene can provide soothing relief and it helps keep your biotene, for people who suffer from a dry mouth. your heart loves omega-3s. between the omega-3s in fish oil and those in megared krill oil. unlike fish oil, megared is easily absorbed by your body... ...which makes your heart, well, mega-happy. omega-3 levels in 30 days. megared. america got a wake-up call today. we're not getting enough sleep. here's dr. jon lapook. >> 44-year-old jackie cohen is a busy entrepreneur and single mother of a 2-year-old. >> i never get 7 hours of sleep in the night. i'm going to say ever. >> reporter: we asked cohen to chronicle a typical night. >> so it is about 1:30, and it's 3:20, i did not go to sleep since 2:00, i am a bit overtired. >> reporter: she is not alone. nearly a third of adults don't get the recommended seven hours a new report out today by the national center for health statistics finds single moms had the greatest difficulty. those are basically motion trackers. >> reporter: the doctor is at the cornell center for sleep medicine. what does our body accomplish? >> repair and recovery at the cellular level of every organ. system that we have. >> reporter: really? >> our heart is given a break. our blood vessels are allowed to relax. our blood sugar goes down. >> reporter: there is no way of getting around the need to sleep. even if you want to live every minute of your day. you still have to go to sleep. for a third of your life. >> the great equalizer. we all have to sleep. >> reporter: sleep deprivation linked to diabetes, heart disease, mood disorders and weakened immune system. scott recent evidence that may contribute to dimentia and obesity. >> that is an eye opener. jon, thank you. >> the latest additions to baseball's hall of fame coming today outfielder, ken griffey jr. who hit 630 home runs and catcher mike piazza, a 12-time all star were elected to the hall of fame. other players linked to the steroid scandal did not get in. >> in britain the first day of nursery school for 2 1/2-year-old prince george. look at how much he resembles his dad, prince william, on his first day, 30 years ago. in a moment, what boston did to it is a great pleasure to come back to a city where my accent is considered normal. >> president kennedy at boston college 1963. which brings us to anna werner's story tonight, hollywood, in search of boston. >> you look good, huh! >> reporter: when a director needs a real boston accent their first call its to casting agent do you find yourself looking for people wherever you go? >> everywhere i go. everywhere i go. >> reporter: tax incentives made boston a hotbed of movie making and directors want actors with the right look and sound. >> it's like sifting. it's diamond search i am sifting through the city. >> my name is natalie foley. >> you're done. >> reporter: at a casting call, 400 people showed up hoping to talk their way to stardom. greatest ballpark ever. >> ever. >> many have no experience. >> this is how i talk. >> just the kind of guy i am looking for. i love that. that's the kind of guy i want? >> because why? >> buzz i just want him to be authentic. because i will meet them, instantly i know who is going to be good. >> like in "the fighter" nearly all were locals discovered by peri. >> it was erika mcdermott's first audition ever. >> what did angela say she liked about you? >> i think the way i was able to swear. you know the neighborhood. >> reporter: her south boston accent got her her first job in "gone, baby, gone." >> this is how i am. this is how i was brought up. i just did it myself. >> reporter: this is the real you we are seeing? >> yeah, i'm not acting. i'm me. >> reporter: a business that has come full circle for peri whose accent cut short her acting career. do you think people in boston strong accent? i a if it's done me well. >> now it is that accent that brings hollywood to her. anna werner, cbs news, boston. >> that's the overnight news for this thursday. for some of you the news continues. for others check back with us a little later for the morning news. and cbs this morning. from the broadcast center in new york city. this is the "cbs overnight news." >> welcome to the overnight news. i'm michelle miller. the united nations security council held an emergency session after reports that north korea tested another nuclear device. the north claimed this one was a hydrogen bomb which is much more powerful than atomic bomb. but washington and others do not believe it. north korea gave no hint it was planning a nuclear test which first appeared as an earthquake. seth doane has the very latest from beijing. >> that test really took north korea's neighbors here in the region by surprise. the initial reports of an earthquake turns out it was made. on state tv north korea claimed its first ever test of a miniaturized hydrogen bomb was a perfect success. north korea took aim at the u.s. and said the test was a self defense measure. the explosion which registered as a magnitude 5.1 quake took place near punggye ri where tests were carried out in multiple years. photos showed north koreans cheers the news while in south korea citizens watched nervously. in media reports, south korea's military cast doubt on whether the explosion was big enough to be a hydrogen bomb. north korea is infamous for saber rattling. but a bomb would be a major advance in technology. it's more powerful and difficult to make than an atomic bomb. north korean tv showed what was believed a personal note from test back on december 15th. when we were in north korea in october, it appeared relations with china, its biggest ally, were warming. china said the top government official to the military parade we attended. but today, china joined neighbors in the region and strongly condemned the nuclear test. can we expect to see anything other than words? will there be some action on china's part? >> china has been making active efforts towards the goal of peninsula denuclearization in words and actions. the foreign affairs spokeswoman said it requires effort from all parties. the u.s. government says it is trying to determine whether indeed this was a hydrogen bomb. the test prompted an emergency meeting of the united nations security council. >> the united states marine is under arrest in the road rage college student new year's day. the corporal was taken into custody tuesday at his base in yuma, arizona, 1,000 miles from the crime scene in denton, texas. >> the flowers at the base of the power powell mark the spot where the woman crashed the car after being shot in the head. local agencies were involved in the search for her alleged killer with investigators using clues on social media to track him down. this surveillance video obtained by our dallas nation, appears to capture the moments after the woman was shot around 2:00 a.m. new year's day. the first car, the suspect's dark colored suv speeds away as student's sedan is seen moments before it crashes. tuesday, u.s. marshals arrested marine corporal johnson. do you believe heave is the shooter? >> what we do know is he was vehicle right before the time that the shots were fired from the vehicle. >> reporter: a junior studying radio, television and film at university of north texas. she was the designated driver for her friends after a new year's eve party. witnesses told police that johnson and friends pulled up next to her car at this intersection. an argument broke out after they made lewd comments at the women in the car. the friends said they attended the same party earlier that night when at least two of the people in johnson's car. >> couple threats were thrown. as they were about that time driving through the intersection that's when several shots were fired. >> reporter: police studied photos and videos of the party hosted on twitter and zeroed in on a user, santana sage, witnesses told them was the shooter. investigators then found photos of sage next to a car with a visible license plate. that vehicle was traced to johnson who police learned also gunmen. the woman's parents say they're trying to focus on the good times with their daughter. >> we are all going to miss her. and some people don't get to have their kids 20 years. we have to be blessed with what we have had with her time spent. >> reporter: corporal johnson still being held in arizona. police here in denton will try to extradite him and charge him with murder so. far they have not made any other arrests. >> on the presidential campaign trail, two gop candidates sharpening their knives for each other. donald trump says ted cruz could face legal challenges if he becomes the party nominee because he was not born in the u.s. cruz just laughed off the comment and responded with a video on twitter. major garrett was with the candidates as they campaigned in new hampshire. >> donald trump has gone birther openly questioning whether cruz's birth in canada may raise legal obstacles in his bid for the white house. interestingly, trump said this backstage last night in new hampshire. he said nothing about this before the hundreds of supporters shivered in the cold for hours before packing the local high school to see the gop front-runner. >> leading everywhere. leading everywhere. >> reporter: donald trump sounds like the leader but acting like a politician in peril, hitting ted cruz on an issue once dismissed. >> people are worried if he wasn't born in this country. he wasn't. he was born in canada. the problem is if the democrats bring a lawsuit, the lawsuit could take years to resolve how do you have a candidate when there is something over the head of the party and that individual. >> reporter: trump pretended he wasn't trying to take cruz down a peg in iowa where the two are locked in a battle for first. >> reporter: before appearing with cruz at a rally on the capitol steps in september, trump said cruz's canadian birth was a nonissue. cruz was born in canada to an american mother making him an american citizen. his family moved to the u.s. when cruz was 4. cruz's response, a twitter link to a cultural milestone. fonzie jumping a shark on the tv show "happy days" recognized as the symbol of an entertainment craze gone hopelessly stale. >> stick with fonzie jumping the shark and let you battle it out. >> reporter: on the battlefront, of tv ads, cruz tried to tap the same vein of immigration frustration trump inspired. >> say the politics would be very, very different if a bunch of lawyers or bankers were crossing the rio grande. >> chris christie's super pac, scrambling to close the gap with donald trump in new hampshire, produced this ad. >> keep every rotten, dangerous terrorist there, who is there, never let them go. >> christie gifting attacked by republicans here not named trump. he is pushing back. saying jeb bush had a cushy time of the white house. he told "the washington post" responding to a slew of negative ads from a super pac supporting rubio that rubio cannot slam his way to the white house. hi, anne. how are you doing? 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like sucking in air? >> they need it to mist it on the back of their throat. >> reporter: suck it into the back of the throat. >> they have to suck it in. >> reporter: the major is considered one of the top investigators of food fraud in europe. think elliott ness in a uniform designed by armani. >> most have been discovered with expertise. >> reporter: their skills are so respected, courts will accept taste results as evidence. tiro has the 60 cops trained to do this too. and 1,100 more conducting inspections and fraud investigations. on the day we visited monitoring wiretaps and live video from hidden cameras placed in suspected warehouses around italy. this looks like the fbi. >> yes, we can call our self the fbi of food. >> reporter: in the last two years, they have seized 59,000 tons of food. the agro mafia's ingredients are poor quality and sometimes contaminated with solvents or pesticides. >> when i tell somebody that i am coming to italy to do a piece about food fraud it almost seems unbelievable. >> it is a serious problem because the it is not only a commercial threat. if you adulterate extra virgin olive oil with seed oil and those reach consumers allergic to seed oil you are sending them bombs. >> reporter: bombs. >> yes. >> reporter: the agro mafia has tried to rip off italian shoppers with mozarella whitened with detergent and rotten seafood deodorized with citric acid. my favorite. italian wines. how are they adulterated? >> they make poor quality wine and brand it as famous wine. >> reporter: take a cheap table wine and just put a famous stamp on it. >> yes. >> reporter: and sell it? >> yes. >> reporter: in tuscany, cops found 42,000 gallons of run of the mill red which would be sold as topnotch. the score could have been $5 million. so everything, olive oil, tomatoes, milk. butter, bread, a wide range of >> reporter: journalist tom muller lived in italy for 20 years. and speaks routinely with investigators and food producers. >> reporter: where along the food chain does the mafia get involved? >> from harvesting, they impose it on workers, they impose prices to the transportation and there is mafia involvement in supermarkets as well. so certain areas they have infiltrated the food chain from the farm to the fork. >> reporter: muller wrote about olive oil fraud in 2007 for "the new yorker" magazine. >> you are getting lower grade olive oil blended with extra virgin oil, deodorized oil, blend it with oil to give it color and flavor. sell it as extra virgin olive oil. >> reporter: extra virgin must come from the first press and free of additives, fruity, aromatic and has a spicy finish. the best can sell for $50 a gallon. but a fake costs $7 to make. times better than cocaine. >> i would like to show you how easy it is to make a genuine fake extra virgin olive oil. >> genuine fake? >> genuine fake extra virgin olive oil. you just need some seed oil. >> what kind of seed oil? no smell at all. >> reporter: none. >> then we just have to add few drops of chlorophyll. >> reporter: for color? >> for color. >> reporter: it becomes the color of olive oil. >> it becomes the color of olive oil. >> reporter: 80% of italy's extra virgin comes from the southern part of country. so we went to sicily where the mafia is part of daily life in the streets and in the fields. the olive grove is a 90 minute drive south of palermo. we went to see him because he is leading a farmer revolt against mafia control. his olives are hand combed from and immediately sent to be pressed. what role does the mafia play in olive oil production here? he told us the agro mafia dilutes the oil and controls prices. he has defied the mob by organizing 200 farmers to skip the mafia middle men and sell their oil directly to distributors. when you organized the farmers the mafia retaliated against you? >> on the day i started the consortium, they burned my car, they burned down part of my home, and i was inside with my wife and my daughter. >> reporter: they tried to kill you? >> no, he said, it was a message to stay quiet. man he believes ordered the attack. bosses. many believe he is hiding out in the town not far from the fields. he built a 41 million dollar olive oil empire. >> it is very difficult to say in any case with olive oil, how many drops in a given bottle actually have mafia blood on them. to sound dramatic. it is fairly straight forward to say however, just how much fraudulent oil is in circulation. >> reporter: how much? >> easily half of the bottles that are sold as extra virgin in supermarkets in italy do not meet legal grades for extra virgin olive oil. >> reporter: half in italy. what would it be in the u.s.? >> 75% to 80% easily. >> reporter: yes, you heard right. he said up to 80%. food imported into the united states is inspected by customs and border protection. it is new jersey chemist told us that they have detected phony oil imported from italy improperly labeled as extra virgin. we were curious about what we supermarket. so we shipped three brands of italian extra virgin we purchased in new york back to the mother country. >> reporter: all three extra virgin. they were in clued in a blind taste test by the experts in rome. the process is as tightly orchestrated as a verde opera. blue glass hides the color. separate cubicles prevent cheating. the panel would not say they were adulterated, but agreed two brands we purchased did not come within a sniff of extra virgin. described one as the lowest quality of olive oil. that brand is one of the best selling in america. >> it is not that bad. >> reporter: not that bad. but maybe for. >> reporter: not that the good. >> not for my salads. salads. on italy's agro mafia on our website cbsnews.com. (cell phone rings) well the squirrels are back in the attic. mom? your dad won't call an exterminator... can i call you back, mom? this time... if you're a mom, you call at the worst time. it's what you do. if you want to save fifteen percent or more on car insurance, you switch to geico. r it's what you do. where are you?r it's very loud there. are you taking at [cough, cough] mike? janet? cough if you can hear me. don't even think about it. i took mucinex dm for my phlegmy cough. yeah...but what about mike? he has that dry scratchy thing going on. guess what? it works on his cough too. cough! guess what? it works on his cough too. what? stop! don't pull me! spoiler alert! only mucinex dm relieves both wet and dry coughs for 12 hours with two medicines in one pill. start the relief. ditch the misery. let's end this. the gaming business isn't what it used to be. atlantic city saw four of 12 casinos close down in 2014 revenue for the rest is down. now casinos are rolling the dice on a new era with games designed to lure the next generation of gamblers. ben tracy reports. >> reporter: las vegas as we know it was built on the back of the one-armed bandit. slot machines with their 60% profit margins are cash cows. but it may be time to put them out to pasture. 45 and under are not going to slay slot machines. they're not. >> reporter: if he sounds like a guy with something new to sell. well, he is. >> we are going into a brand new world. >> reporter: he heads one of the companies at the gaming expo in las vegas betting on ape very different kind of gambling. >> welcome to vegas pinball. >> reporter: a casino looks like an arcade and nightclub filled with games that require skill >> this was much more like video game than gambling to me. >> yes, it does, doesn't it? i am fighting for my life over here right now. i want to turn the casino into where you have a fighting chance to win some money. use your skill. race a car. shoot a target. >> reporter: i can't imagine in that is your sales pitch to the casinos they don't want to give people a fighting chance to win money. >> they will change as your base gets older and evolves, you have to be prepared for the next generation coming in. >> reporter: the generation, the millenials, those born after 1980, they head to vegas in droves but walk right by the casino and into the nightclub. just 63% of millenials gambled, compared to 78% of their parents' generation and 87% of their grandparents'. >> younger people come to vegas for night life, clubs, party, dancing, all the great things vegas is known for but no longer for gambling. officer for gambling. >> you won $3.20. their idea is to take the games people play on their smart phones and add gambling and compete not against a dealer but against your friends. >> as opposed to the focus did i win or lose money. start playing. vested in did i beat the boss? am i getting to the next level? how am i doing at the game play as opposed to the money part of it. >> the flip side is they're not realizing how much money they're losing? >> right. absolutely possible. >> reporter: a change in nevada gaming regulations last month now allows for skilled players to potentially win more money by advancing further into the game. but the downside is if you aren't good at the game, you could lose even more often than you would at a game of chance. these new skill-based games are expected to hit casino floors next year. >> we are now treading into new territory. again we are trying to attract a different generation. they don't play poker or black jack. they play arcade games. >> and the slots no matter how them relevant may be on their final spin antique slot machines that dad used to play. abcdefghijklmnopqrstuvwxyz 12345 abcdefghijklmnopqrstuvwxyz 67890 maint. testing pc-17 f1 abcdefghijklmnopqrstuvwxyz 12345 abcdefghijklmnopqrstuvwxyz 67890 maint. testing pc-17 f1 abcdefghijklmnopqrstuvwxyz 67890 maint. testing pc-17 f1 abcdefghijklmnopqrstuvwxyz 67890 cbs caption test !!! maint. testing pc-17 f1 abcdefghijklmnopqrstuvwxyz 67890 cbs caption test !!! maint. testing pc-17 f1 abcdefghijklmnopqrstuvwxyz 12345 abcdefghijklmnopqrstuvwxyz 67890 cbs caption test !!! maint. testing pc-17 f1 abcdefghijklmnopqrstuvwxyz 12345 abcdefghijklmnopqrstuvwxyz 67890 cbs caption test !!! maint. testing pc-17 f1 abcdefghijklmnopqrstuvwxyz 12345 abcdefghijklmnopqrstuvwxyz 67890 cbs caption test !!! maint. testing pc- cbs caption test !!! maint. testing pc-17 f1 abcdefghijklmnopqrstuvwxyz 12345 abcdefghijklmnopqrstuvwxyz 67890 cbs caption test !!! maint. testing pc-17 f1 abcdefghijklmnopqrstuvwxyz 12345 abcdefghijklmnopqrstuvwxyz 67890 cbs caption test !!! maint. testing pc-17 f1 abcdefghijklmnopqrstuvwxyz 12345 abcdefghijklmnopqrstuvwxyz 67890 cbs caption test !!! maint. testing pc-17 f1 abcdefghijklmnopqrstuvwxyz 12345 abcdefghijklmnopqrstuvwxyz 67890 cbs caption test !!! maint. testing pc-17 f1 abcdefghijklmnopqrstuvwxyz 12345 abcdefghijklmnopqrstuvwxyz 678 it' s ryan' s cell phone. gibbs: there' s five or six different numbers here. cross-reference with incoming calls to banks over the past month. when the engines failed on the plane i was flying, i knew what to do to save my passengers. but when my father sank into depression, i didn't know how to help him. when he ultimately shot himself, he left our family devastated. don't let this happen to you. if you or a loved one is suicidal, call the national suicide prevention lifeline. no matter how hopeless or helpless you feel, with the right help, you can get well. the inherent right to work is one of the elemental endowed, as our nation is, with abundant physical resources... ...and inspired as it should be to make those resources and opportunities available for the enjoyment of all... ...we approach answer than we have now. narrator: donate to goodwill where your donations help fund job placement and training for people in your community. 2015 was a banner year at the box office. ticket sales in the u.s. were up 7.5% from 2014 to more than $11 billion. more movie-goers are just there for the film skipping right past the snack line. now theaters are trying to change that. vinita nair reports. >> reporter: popcorn, plain, salted or heavily buttered has always been addictive. but the finger food that never seems to last through the movie wasn't always part of it. >> actually vendors outside the movie theater were selling snacks to people before they came in. >> reporter: how funny. >> the theater owner said we don't need people outside our doors selling this to our customers and bringing it in we will sell it within the theater >> this has been here since the theater opened. >> reporter: amber represents showcase cinemas, a movie chain that shares parent company with cbs. here the lobby has a minifood court, featuring hot dogs, pizza, ice cream and starbuck's. >> coming to the movies is still an experience. so the food aspect is a really important part of that experience. let's all go to lobby to get ourselves a treat >> reporter: sales of snacks account for up to 40% of a movie theater's revenue. new fda regulations to reveal calories in classic concessions may leave audiences wondering whether it is worth it. a small popcorn weighing in at more than 1,000 calories. treat >> i think it definitely makes you stop and thing. >> reporter: it has the entrepreneurs like ron loft he is -- his edamovie, 1/10 popcorn. he would rather not call it healthy. >> it needs to convey that this is good for you, subliminally, but that is a fun food to eat. >> reporter: theater owners agree. the shelves are stocked with nuts, rice crackers, so far, healthy hasn't been a hit. >> the movie theater for sure is a place where people, you know, may want to treat themselves. >> reporter: yeah, hide under the darkness of the theater eat whatever they want. >> exactly, yeah. people when they go to the theater it is a special occasion, special event. so i think the concessions piece