First up, we talk to ford ceo about redefining his company. People want more access versus ownership of vehicles. Right. So we are saying how can ford play a role in that . And thats why were thinking of ourselves as an automobile ability company. Vfw talks about gesture control technology. We have gesture control where you go like this, you go like this, you go like this, the car will do something thats defined previously and linged to your gesture. We get the lowdown on the sports coupe. Theres a couple things to know about the q60. Okay . First thing consumers see is great styling of the car. Compared to its predecessor, its absolutely gorgeous. Of awards as one of the hottest cars of theier. We are putting a safety package on all of our carls. Its starting the prius today. This is emergency braking. Things like dynamic radar Cruise Control allowing drivers to be much safer in cars. The shows best and boldest coming up. Stay with us. With the new money Monopoly Game at mcdonalds, youve got a 1 in 4 chance of winning from over 100 million food and cash prizes. Its hard to find better odds. The odds of winning from items like this big mac . Sfx ding the odds of scoring a holeinone . Sfx clank the odds of winning from items like these chicken mcnuggets . Sfx ding the odds of your taxes being audited . Sfx clank the odds of your auditor winning from delicious items like these. Sfx ding theres a 1 in 4 chance of winning with all these items. Welcome back to the special edition of our world at the north American International auto show. Fords ceo shields is riding high. For decades, the nations favorite pickup truck an now wants to involve both as an automobile maker and a mobile company. We are in front of the fusion right now. This is what i find to be not just an Automobile Company but transitioning into an automobile and mobile company . Mobility company. Tell us about this. We have a wonderful core business an its designing, developing, manufacturing and marketing great cars, suvs, trucks and now electric vehicles. We are seeing the societial factors particularly in urban areas people want more access versus ownership of vehicles so we are saying how can ford play a role in that . Thats why were thinking of ourselves as an Automobile Company. You mentioned access versus ownership. Ink magazine said 22 of uber customers are delaying the purchase of cars as a result of uber. So if this continues to be the trend, how do you see ford fitting in to car ownership . Well, and thats the big opportunity for us because when you look at the traditional Auto Industry around the world, it is about 2. 3 2. 3 trillion. We get about 6 of that. Ride hailing, mass transit, about 4. 5 trillion and we get about 0 of that. I see. We want to make peoples lives easier and a thing we are announcing here at the show is something called ford pass. Think of it as a digital and a physical platform that consumers can use both owners to make ownership experience better and nonowners to help them with mobility in terms of borrowing a vehicle, sharing or parking. A lot of owners of cars are minorities, millions. Africanamericans, latinos, asian americans. Absolutely. Coming to dealership ownership, according to the National Association for minority dealers, only 5 of dealerships are owned by minorities. That breaks out to roughly 1,000. Why is this the case and what can be done to improve those numbers . Well, at ford we have been working many, many years on this. We have one of the highest percentage of minorityowned team should reflect the population of who we sell to. Right. So its really about finding great candidates, candidates who also have grown up in the Auto Industry because auto retailing is a demanding business. Sure. But we are always on the lookout and continue to lead in this area. What are you most excited about next year for ford . Im excited about everything. I mean sure you are. Were coming off 2015 with a lot of momentum. Coming into 2016, we have all the great products, we are doing a lot on the mobility side but we said last year that we were going to deliver a breakthrough year both from a growth standpoint and financial standpoint. We have done that and provides good momentum. Congratulations on a great year. Thanks. Good stuff. Coming up, imagine what you can do in a bmw with just gestures. Only those who dare drive the world forward. Protect your smile against plaque. Act advanced with plaque guard helps prevent plaque and gingivitis, kills 99 of bacteria for a 12 hour shield of protection. Act advanced. Welcome back. At this years auto show power and speed are hot topics but technology is winning the race. With me their muchtalked about air touch which will change the way we interact with our car. Ceo of bmw, thank you for joining us. My pleasure. Bmw, that you just rolled out here, beautifully designed cars. Where does the inspiration for the design of bmw come from . A couple of things that are typical for bmw design is all starts with the its about small overhangs. The car should be looking as if its already moving even if its at a stand still. A component of the design i would imagine technology plays a role in the design and i know that air touch is just released and seems to be a phenomenal innovation. Can you tell us a little bit more about air touch . We have gesture control where you go like this, you go like this, you go like this and the car will do something that is defined previously and linked to now, air touch gives you an actual feedback on the gesture so you actually did hit a little fence there that youre touching something because there is an airstream going up. So you feel that you actually have hit the right positions in order to initiate something. It is like an invisible buffer. What are you most excited about with regard to bmw in this coming year . Im very excited about the fact that we are finally able to have enough what we call vault activity vehicles, the production out like x5, x3s, introduced the x4 m 40i we will have enough product for the marketplace. We know theres a new survey of 22 of uber customers are delaying the purchase of their car because of uber. So as we look at this world how does bmw fall in between those two . We have started in 2010 i believe in europe a Car Sharing Program with bmw in many called drive now which we are now bringing we have brought to the united states. Because we see, clearly, the demand of car sharing rather than car owning and it may just be at a certain time in persons life he wants to share the car and eventually will buy a car again. Right. But you want to be there, we want to be in their marketplace because more and more we now talk about millennials. Right. Do want to share a car when they need it but then will drop it off and forget about it and move on and i think we need to be in their marketplace and we have been in europe for quite sometime. Very successfully. Really good point. You mentioned millennials. Are you using a different strategy to attract millennials even in the design of the car, even in the colors you are using . On with millennials and buyers . What is changing is that millennials have a different definition of luxury than baby boomers, meaning that theyre much more into technology, into connectivity, theyre much more interested in seeing their apps on the screen of the car, making sure that their lifestyle is integrated into the car than saying, well, i love those tires and the sound of the car. It is something else. We have to make sure that this is really happening. Thank you very much for joining us. Wish you the best this year. Thank you. Thank you. Up next, using Innovative Technology with powerful performance. Infinti america gives us the scoop on the coupe. I think the first step in being able to create a helpful solution is just to be able to recognize problems in the world around you. Dont you dare change the rules. Dont you dare play with your food. Dont you dare get any big ideas. Dont you dare take that apart. Dont you dare stay up all night on the computer. Dont you dare raise your voice. Honey, did you call the Insurance Company . Not yet, im. Folding the laundry can you . No. Cleaning the windows well, the living rooms a disaster you should see the bathroom vo most Insurance Companies give you every reason to avoid them. Im looking for my keys plants need planting well the leaves arent going to rake themselves vo nationwide is different. Hon, did you call nationwide to check on our claim . vo we put members first. Actually, they called me. Welcome back to our world with black enterprise. Were at the north American International auto show. Having the latest innovations is high on the list for car buyers and infinitis vp feels the newest model is going to exceed consumer expectations. Thank you very much for joining us on our world. Thank you having me. Infiniti has a love by many consumers. Yes. Who is, though, the infiniti consumer . A young business professional, someone up and coming, someone thats readily brand and something more luxury like. Okay. It is a premium car company and compete with bmw, mercedes and lexus. We are in front of beautiful carls here. Absolutely. Q60s. Yes. The first thing that consumer wills see is the great styling of the car. Looking at the q60 compared to its predecessor, it is absolutely gorgeous. Okay . Right. The interior of the car, we have great deck no long that the consumers will love. Direct adaptive steering and communicates the input to the wheels faster than the mechanical system and communicate the drivers input 1,000 inputs per second. Okay. So giving the driver more traction and control of the vehicle driving so it goes in that direction. Theres not a lot of play in the wheel. What about other technologies, for example autonomous driving very popular. When will we see a fully the car has lane prevention and the capability for a taste of what the aon the mouse future looks like. Okay. What are you most excited about when you look at the infiniti brand, either over the next year or few years . This year we are launching a lot of vehicles, for example, this is the new flagship. Okay . Were very, very excited about this car. Theres a lot of design and input that went into designing this car. Obviously, very excited about it. We have the new qx30 crossover coming, as well. We have a refresh to the qx60 later this year, also. Interesting. How are you getting the message snout are you using heavy social media . Whats the Marketing Strategy . Talking to people like you, paul. There you go. We have a full array of Marketing Strategy that we use to try to get the message out, whether through tier one marketing and advertising for social media. Super. We talked to National Association for minority automobile dealers and talked a lot about the trickle down at the top of the company impacting the company and the consumers. Right . You are minority. Yes i am. Do you believe that your position, your role impacting the company and shifting it towards being a more diverse entity . Absolutely, absolutely. When you look at nissan and infiniti. We are a very, very diverse company. The leadership at infiniti, we come from all parts of the globe. The ceo from brazil. The chairman of north america from spain. We are all over the place. Mixing bag. A melting pot of people. Thats a special thing and most unique things about our company. And i really appreciate that about nissan and infiniti. Super. We appreciate that about you and the infiniti company. Appreciate you. Thank you, thank you. Thank you. When we return, one of the show. Stay with us. The new money Monopoly Game at mcdonalds has 100 million prizes so, in bed stuy, brooklyn. I won a quarter pounder with cheese 1,000 dollars no waaayyy and in the atl i won what . I won no matter where you live, no matter where you play, the new money Monopoly Game at mcdonalds has 100 million food and cash prizes and 1 in 4 odds of winning. Dc in the house baby 100 million prizes . Go get yours. I love these parties until heartburn hits. I need to kick acid with rolaids advanced. It goes to work instantly on your worst heartburn, bloating, and gas. Youre back kick acid and gas new selsun blue full thick shampoo. Dandruff fighters with proteins and vitamins for fuller, thicker looking hair. One of the hottest auto makers is toyota. They created a new generation of Emotional Experience of consumers. Strategy that ceo jim lint says keeps the company on top. You are a bigtime winner. Toyotas a bigtime winner. We covered the National Association of minority own dealership owners and you took home one half of the awards. Why do you think that the toyota brand resonates with the multiculturealeal audience . We understand the audience. We have been working for decades to make sure we have the right communication to that marketplace and built the right cars for that marketplace. Its important for us, as well, that, you know, not only in our workplace but in the dealerships, in our supplier base, thats america. Thats important. Absolutely. Why do you think it is that not only one of the cars purchased in the dullhood we the first car . Often the first car isnt necessarily a first car. It is oftentimes a used car and they have great value. They have great styling. They drive well. And they last for a long, long time. The average car on the road today for us is almost 15 years old. You mentioned the marketing message. Now, how does toyota differ in their message to consumers versus the other Car Companies . I think part of it is we want to be very authentic and to do that we have Multicultural Agencies and we work to come up with executions of advertising. Okay. Not necessarily just for multicultural markets. A lot of the work that they do, the great work that they do, we actually run in general markets. So i mean, theres brand advertising. We talk about the purchase fund. In this. Purchase funnel starts with people are interested in the overall toyota brand. That they can trust us. That it can be their favorite experience at the dealership because its more than just the hardware and car today. Theres hardware, software. Its the purchase experience. Right. The service experience. Its all of that rolled into one. Absolutely. Now, you just mentioned whens in the car, it is still incredibly important. Yep. What are you most excited with regard of technology of toyota . Evolution of safety in the vehicle. If you look at the ultimate goal being autonomous driving cars, that will be fully autonomous i think by about 2025. 2025 . Yeah. It is a while. But there will be a progression. Today starting in model year 15 and through 17 we have a safety package on all of our cars. Its starting the prius had it today. So this is emergency braking. This is things like dynamic radar Cruise Control. Things that will allow drivers to be much safer in cars. So if youre driving at 20 miles attention, the car will put a mat cli stop so all of the sensors are built into cars today. Its some point in the future, probably by 2020, we will be able to integrate all those sensors together so that we will have highway autonomous cars. Right. In the event that the driver makes an error, the car can correct for him. That then will progress again by 2025 where they could be totally autonomous driving in an urban environment with bicycles and passengers and dogs and kids running around. Jim, ceo of toyota, thank you. Always a pleasure. Appreciate you. A similar prediction came from vp and general manager of the lexus division. I sat down with him. Take a look. I want to start with congratulating you. Lexus picked up some big awards at the diversity volume leadership. Why do you think the lexus brand resonates so much with the multicultural audience . We have the amazing Multicultural Agencies we work with. If it werent for them, we wouldnt really have any kind of substantive insight in terms of how we should market, where we should market. Obviously, we need to start with wonderful product. Right. Believe me, they make us they really position us in a manner that puts our best foot forward. You referenced beautiful product. This is a beautiful product. Just unveiled yesterday. Tell us about it. Lc 500. First time that lexus ever had a vehicle in the lexus prestige coupe segment. As we try to build and evolve the brand from just sedans to Performance Vehicles and luxury Performance Vehicles this fits into the category for us. What new technology can we expect . One of the newest aspects is platform. This is a platform that one, we two, you can expect moving forward just about any front engine, rearwheel drive car uses the new platform. Okay. Theres a lot of safety aspects of the vehicle you might imagine. Pedestrian detection. Precollision system. Radar Cruise Control. Lane assist. Thats standard on the vehicle. Precursor to self aon the mouse or self driving cars . Thats absolutely a huge topic of the auto show right now and the entire industry. Well continue to keep a very close watch. I think there will be some fantastic safety aspect that is come out of that kind of technology. Sure. And i do think complete autonomous out into 2023, 2025. Well benefit by safety aspects of that technology and for us at lexus i think we are trying to work more towards mobility even for senior citizens. Right. Thats a beautiful car. Con garage ligss on your award. It is a pleasure to have you on our world. Thank you. Appreciate it. And that does it for this special edition of our world with black enterprise. Be sure to visit us on the web at black enterprise. Com our world. Like us on facebook, follow me on twitter. Thanks for on todays special paid presentation for Cindy Crawfords new meaningful beauty ultra, brought to you by guthyrenker, youll discover the secrets to not only aging gracefully, but beautifully while looking your absolute best every step of the way. I think my philosophy on aging is really more my philosophy on living, which is just do it well, take care of yourself. Its about celebrating where you are and being the best you that you can be in that moment. Then its not aging, youre just living. female